Business model is a product management concept used by teams to make better decisions and deliver outcomes aligned with strategy. In practice, it shapes how work is prioritized, planned, and executed across discovery and delivery.When to use: Apply business model when clarity, alignment, or tradeoffs are required to move from ideas to impact.When not to use: Avoid relying on business model when the problem is undefined or when speed matters more than structure.Example: A product team uses business model to align stakeholders, focus effort, and measure success against customer and business outcomes.
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The Release Plan Roadmap is a visual planning tool used to manage and prioritize the development of specific product releases, communicate progress, and manage priorities.
The Goals Roadmap is a visual planning tool used to set and achieve goals within a specific timeframe, track progress, and communicate with stakeholders.
The Now Next Later Roadmap is a visual planning tool used in agile software development to prioritize tasks and manage backlogs, improving productivity and focusing on delivering value to customers.
The Swim Lane Roadmap is a visual planning tool used to manage complex projects involving multiple teams or stakeholders, ensuring accountability, managing dependencies, and identifying bottlenecks.
The Product Features Roadmap is a visual planning tool used in software development to align product development with business goals, communicate progress, and manage priorities.