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Business model

Business model is a product management concept used by teams to make better decisions and deliver outcomes aligned with strategy. In practice, it shapes how work is prioritized, planned, and executed across discovery and delivery.When to use: Apply business model when clarity, alignment, or tradeoffs are required to move from ideas to impact.When not to use: Avoid relying on business model when the problem is undefined or when speed matters more than structure.Example: A product team uses business model to align stakeholders, focus effort, and measure success against customer and business outcomes.

Glossary categories

Additional glossary terms

Benefits Of User Feedback

Benefits Of User Feedback explained for product managers—what it is, when to use it, and how it drives better product decisions.

Free Technology Roadmap Template

Free Technology Roadmap Template explained for product managers—what it is, when to use it, and how it drives better product decisions.

In App Feedback Tool

In App Feedback Tool explained for product managers—what it is, when to use it, and how it drives better product decisions.

Customer Advisory Board

Customer Advisory Board explained for product managers—what it is, when to use it, and how it drives better product decisions.

Roadmap templates

Now Next Later Roadmap Slide Template

The Now Next Later Roadmap is a visual planning tool used in agile software development to prioritize tasks and manage backlogs, improving productivity and focusing on delivering value to customers.

Product Features Roadmap Template

The Product Features Roadmap is a visual planning tool used in software development to align product development with business goals, communicate progress, and manage priorities.

Release Roadmap Template

The Release Roadmap is a visual planning tool used in software development to plan and track the release of software products or updates, communicate progress, and manage priorities.

Epic Roadmap Template

The Epic Roadmap is a visual planning tool used to plan and track the progress of larger-scale software development initiatives, communicate progress, and manage priorities.

Product Initiative Roadmap Template

The Product Initiative Roadmap is a visual planning tool used to manage and prioritize a set of related product initiatives, communicate progress, and manage priorities.