PM Prompts
Expert-crafted AI prompt templates for product managers. Fill in your variables, copy, and paste into ChatGPT, Claude, or any AI tool.
Generate a full PRD with problem statement, user personas, functional requirements, success metrics, and risk analysis. Produces a document your engineering team can estimate and build from.
Generate a structured interview script with warm-up questions, core exploration prompts, follow-up probes, and wrap-up. Designed to surface genuine user behavior and pain points without leading the witness.
Generate an inspiring, specific product vision statement with North Star metric alignment, strategic guardrails, and a narrative that rallies your team around a shared future state.
Draft a crisp, executive-friendly stakeholder update email with a TL;DR, key wins, metric highlights, risks and blockers, decisions needed, and a preview of what is coming next. The format busy leaders can actually scan in 90 seconds.
Generate a product requirements document specifically designed for AI-powered features, covering model requirements, data pipelines, evaluation criteria, fallback behavior, and responsible AI considerations.
Create a detailed feature spec with user stories, acceptance criteria, edge cases, and dependency mapping. Lighter weight than a full PRD, focused on what engineering needs to start building.
Generate a PRD with architecture diagrams, API contracts, data model definitions, performance budgets, and migration plans. Built for features with significant backend complexity.
Turn a feature description into a set of well-structured user stories with acceptance criteria, story points guidance, and dependency mapping. Ready to drop into Jira, Linear, or your backlog tool.
Turn a user story into detailed acceptance criteria covering happy paths, edge cases, error states, and negative scenarios. Uses Given/When/Then format that maps directly to test cases.
Build a structured competitive analysis comparing your product against 2-4 competitors across features, pricing, positioning, and market strategy. Produces a shareable summary for stakeholder alignment.
Create a detailed, research-backed customer persona with demographics, goals, frustrations, buying behavior, and a day-in-the-life narrative. Goes beyond generic templates to produce something your team will actually reference.
Craft a clear, evidence-backed problem statement that quantifies user pain and business impact. The foundation for any PRD, pitch, or initiative proposal.
Generate a TAM/SAM/SOM analysis with both top-down and bottom-up methodologies, assumption documentation, and a sensitivity analysis. Built for pitch decks, business cases, and board presentations.
Create a complete set of OKRs with 3-5 objectives and 3 measurable key results each, including baselines, targets, confidence levels, and a scoring rubric. Ready for quarterly planning.
Build a pricing strategy with value metric identification, tier structure, competitive positioning analysis, and a migration plan. Includes sensitivity modeling and willingness-to-pay interview questions.
Build a structured GTM plan with target segments, channel strategy, messaging framework, launch timeline, and success metrics. Covers the full arc from pre-launch positioning to post-launch iteration.
Draft an Amazon-style structured memo with situation analysis, complication, resolution, and supporting evidence. Built for strategic decisions that need executive buy-in and clear documentation of trade-offs.
Generate a structured sprint planning agenda with capacity calculation, story selection guidance, risk identification, and a facilitator script. Designed for a 60-minute planning session with a cross-functional team.
Create a structured rationale document that explains why a feature ranks where it does, what was considered, and why alternatives were deprioritized. Built for stakeholder alignment when prioritization decisions are questioned.
Generate user-facing release notes organized by category (New, Improved, Fixed) with clear descriptions that focus on user benefits, not technical implementation details.
Create a narrative roadmap document that explains the strategic context, investment themes, and trade-off reasoning behind your roadmap. Tailored to the audience: board, engineering, or customers.
Build a persuasive proposal for addressing technical debt with business impact quantification, ROI analysis, and a phased remediation plan. Speaks both engineering and executive languages.
Generate a complete metrics dashboard specification with KPI hierarchy, visualization recommendations, refresh cadence, alert thresholds, and data source mapping. Tailored to your audience so executives see outcomes and product teams see levers.
Create a rigorous A/B test plan with a formalized hypothesis, sample size guidance, guardrail metrics, segmentation strategy, and rollout/rollback decision criteria. Prevents the most common experimentation mistakes before they happen.
Build a structured metrics review presentation with trend analysis, RAG status per metric, root cause insights, and prioritized action items. Works for weekly standups, monthly business reviews, and quarterly board prep.
Work through a structured framework to identify your product's North Star Metric, map its input metric tree, build a measurement plan, and define counter-metrics that prevent gaming. Calibrated to your business model and growth stage.
Generate a structured funnel analysis with step-by-step drop-off diagnosis, segmentation recommendations, and ranked improvement hypotheses. Turns raw funnel data into a prioritized action plan.
Draft a diplomatic but clear response to a feature request you are declining. Acknowledges the requester, provides data-backed reasoning, offers alternative paths forward, and preserves the relationship. The hardest PM skill, templatized.
Build a board-ready presentation structure with a narrative arc, data points per slide, speaking notes, and an anticipated questions appendix. Designed for the specific cadence and expectations of board-level communication.
Create a RACI-based alignment document that defines shared goals, decision rights, communication cadence, escalation paths, and success criteria for a cross-functional initiative. Prevents the misalignment that kills most multi-team projects.
Create a multi-channel launch communications plan with messaging tailored by audience, a timeline from T-30 to T+7, stakeholder responsibilities, and an FAQ document outline. Covers internal alignment and external go-to-market messaging.
Build a structured cost-benefit analysis for an AI feature, quantifying compute costs, data costs, accuracy trade-offs, maintenance overhead, and risk-adjusted ROI over a defined timeframe.
Design a rigorous evaluation plan for LLM-powered features, including test set design, metric selection, regression testing, A/B testing framework, and cost-per-quality tracking.
Run a structured ethics review for an AI feature, evaluating bias, fairness, transparency, privacy, consent, edge cases, and impact on vulnerable populations before launch.
Produce a structured decision framework comparing building an AI capability in-house vs buying a third-party solution, evaluated across 8 dimensions including cost, speed, quality, control, and strategic fit.
Transform weak, task-oriented resume bullets into impact-driven STAR-format statements with quantified metrics, tailored to a specific role and company.
Structure a compelling interview answer using the right framework for the question type, with storytelling structure, concrete metrics, and practice talking points.
Build a structured career growth plan with skill gap analysis, learning roadmap, milestone checkpoints, and a mentor/sponsor strategy.
Structure a compelling PM portfolio case study that demonstrates your product thinking, decision-making process, and measurable impact.
Create a structured promotion case document with impact evidence, leadership examples, peer feedback themes, and growth trajectory.
Unlock 8+ Pro Prompts
- Advanced multi-step prompts for complex PM workflows
- Prompt chains that link outputs across tasks
- Board-level strategy and executive communication templates
- Early access to new prompts as they ship
PRD & Specs
5Write product requirements documents, feature specs, user stories, and acceptance criteria that engineering teams can build from.
Write a Product Requirements Document
Generate a full PRD with problem statement, user personas, functional requirements, success metrics, and risk analysis. Produces a document your engineering team can estimate and build from.
Write a Feature Specification
Create a detailed feature spec with user stories, acceptance criteria, edge cases, and dependency mapping. Lighter weight than a full PRD, focused on what engineering needs to start building.
Write a Technical PRD
Generate a PRD with architecture diagrams, API contracts, data model definitions, performance budgets, and migration plans. Built for features with significant backend complexity.
Generate User Stories from Requirements
Turn a feature description into a set of well-structured user stories with acceptance criteria, story points guidance, and dependency mapping. Ready to drop into Jira, Linear, or your backlog tool.
Write Acceptance Criteria
Turn a user story into detailed acceptance criteria covering happy paths, edge cases, error states, and negative scenarios. Uses Given/When/Then format that maps directly to test cases.
Discovery & Research
5Structure customer interviews, synthesize user research findings, run competitive analyses, and identify market opportunities.
Create a User Interview Script
Generate a structured interview script with warm-up questions, core exploration prompts, follow-up probes, and wrap-up. Designed to surface genuine user behavior and pain points without leading the witness.
Run a Competitive Analysis
Build a structured competitive analysis comparing your product against 2-4 competitors across features, pricing, positioning, and market strategy. Produces a shareable summary for stakeholder alignment.
Build a Customer Persona
Create a detailed, research-backed customer persona with demographics, goals, frustrations, buying behavior, and a day-in-the-life narrative. Goes beyond generic templates to produce something your team will actually reference.
Write a Problem Statement
Craft a clear, evidence-backed problem statement that quantifies user pain and business impact. The foundation for any PRD, pitch, or initiative proposal.
Conduct Market Sizing Analysis
Generate a TAM/SAM/SOM analysis with both top-down and bottom-up methodologies, assumption documentation, and a sensitivity analysis. Built for pitch decks, business cases, and board presentations.
Strategy & Planning
5Define product vision, set OKRs, create go-to-market plans, and build business cases for new initiatives.
Craft a Product Vision Statement
Generate an inspiring, specific product vision statement with North Star metric alignment, strategic guardrails, and a narrative that rallies your team around a shared future state.
Generate OKRs for a Product Team
Create a complete set of OKRs with 3-5 objectives and 3 measurable key results each, including baselines, targets, confidence levels, and a scoring rubric. Ready for quarterly planning.
Design a Pricing Strategy
Build a pricing strategy with value metric identification, tier structure, competitive positioning analysis, and a migration plan. Includes sensitivity modeling and willingness-to-pay interview questions.
Create a Go-to-Market Plan
Build a structured GTM plan with target segments, channel strategy, messaging framework, launch timeline, and success metrics. Covers the full arc from pre-launch positioning to post-launch iteration.
Write a Product Strategy Memo
Draft an Amazon-style structured memo with situation analysis, complication, resolution, and supporting evidence. Built for strategic decisions that need executive buy-in and clear documentation of trade-offs.
Roadmap & Execution
5Build roadmaps, write sprint goals, prioritize backlogs, and plan releases with clear milestones and dependencies.
Facilitate Sprint Planning
Generate a structured sprint planning agenda with capacity calculation, story selection guidance, risk identification, and a facilitator script. Designed for a 60-minute planning session with a cross-functional team.
Write a Feature Prioritization Rationale
Create a structured rationale document that explains why a feature ranks where it does, what was considered, and why alternatives were deprioritized. Built for stakeholder alignment when prioritization decisions are questioned.
Write Release Notes
Generate user-facing release notes organized by category (New, Improved, Fixed) with clear descriptions that focus on user benefits, not technical implementation details.
Write a Roadmap Narrative
Create a narrative roadmap document that explains the strategic context, investment themes, and trade-off reasoning behind your roadmap. Tailored to the audience: board, engineering, or customers.
Write a Technical Debt Proposal
Build a persuasive proposal for addressing technical debt with business impact quantification, ROI analysis, and a phased remediation plan. Speaks both engineering and executive languages.
Analytics & Metrics
5Design metric frameworks, write experiment briefs, build dashboards, and analyze product performance data.
Design a Metrics Dashboard
Generate a complete metrics dashboard specification with KPI hierarchy, visualization recommendations, refresh cadence, alert thresholds, and data source mapping. Tailored to your audience so executives see outcomes and product teams see levers.
Plan an A/B Test
Create a rigorous A/B test plan with a formalized hypothesis, sample size guidance, guardrail metrics, segmentation strategy, and rollout/rollback decision criteria. Prevents the most common experimentation mistakes before they happen.
Create a Metrics Review Presentation
Build a structured metrics review presentation with trend analysis, RAG status per metric, root cause insights, and prioritized action items. Works for weekly standups, monthly business reviews, and quarterly board prep.
Define Your North Star Metric
Work through a structured framework to identify your product's North Star Metric, map its input metric tree, build a measurement plan, and define counter-metrics that prevent gaming. Calibrated to your business model and growth stage.
Analyze a Conversion Funnel
Generate a structured funnel analysis with step-by-step drop-off diagnosis, segmentation recommendations, and ranked improvement hypotheses. Turns raw funnel data into a prioritized action plan.
Stakeholder Communication
5Draft executive updates, write status reports, prepare board decks, and communicate decisions to cross-functional teams.
Write a Stakeholder Update Email
Draft a crisp, executive-friendly stakeholder update email with a TL;DR, key wins, metric highlights, risks and blockers, decisions needed, and a preview of what is coming next. The format busy leaders can actually scan in 90 seconds.
Say No to a Feature Request
Draft a diplomatic but clear response to a feature request you are declining. Acknowledges the requester, provides data-backed reasoning, offers alternative paths forward, and preserves the relationship. The hardest PM skill, templatized.
Create a Board Presentation Outline
Build a board-ready presentation structure with a narrative arc, data points per slide, speaking notes, and an anticipated questions appendix. Designed for the specific cadence and expectations of board-level communication.
Draft a Cross-Functional Alignment Doc
Create a RACI-based alignment document that defines shared goals, decision rights, communication cadence, escalation paths, and success criteria for a cross-functional initiative. Prevents the misalignment that kills most multi-team projects.
Plan Launch Communications
Create a multi-channel launch communications plan with messaging tailored by audience, a timeline from T-30 to T+7, stakeholder responsibilities, and an FAQ document outline. Covers internal alignment and external go-to-market messaging.
AI Product Management
5Write AI feature specs, evaluate model performance, design human-in-the-loop workflows, and plan responsible AI rollouts.
Write an AI Feature PRD
Generate a product requirements document specifically designed for AI-powered features, covering model requirements, data pipelines, evaluation criteria, fallback behavior, and responsible AI considerations.
Run an AI Cost-Benefit Analysis
Build a structured cost-benefit analysis for an AI feature, quantifying compute costs, data costs, accuracy trade-offs, maintenance overhead, and risk-adjusted ROI over a defined timeframe.
Create an LLM Evaluation Plan
Design a rigorous evaluation plan for LLM-powered features, including test set design, metric selection, regression testing, A/B testing framework, and cost-per-quality tracking.
Conduct an AI Ethics Review
Run a structured ethics review for an AI feature, evaluating bias, fairness, transparency, privacy, consent, edge cases, and impact on vulnerable populations before launch.
AI Build vs Buy Decision Framework
Produce a structured decision framework comparing building an AI capability in-house vs buying a third-party solution, evaluated across 8 dimensions including cost, speed, quality, control, and strategic fit.
Career & Growth
5Prepare for PM interviews, write resume bullets, build portfolio case studies, and structure career development plans.
Rewrite Resume Bullets with STAR Method
Transform weak, task-oriented resume bullets into impact-driven STAR-format statements with quantified metrics, tailored to a specific role and company.
Prepare a PM Interview Answer
Structure a compelling interview answer using the right framework for the question type, with storytelling structure, concrete metrics, and practice talking points.
Create a Career Growth Plan
Build a structured career growth plan with skill gap analysis, learning roadmap, milestone checkpoints, and a mentor/sponsor strategy.
Write a PM Portfolio Case Study
Structure a compelling PM portfolio case study that demonstrates your product thinking, decision-making process, and measurable impact.
Build a Promotion Case Document
Create a structured promotion case document with impact evidence, leadership examples, peer feedback themes, and growth trajectory.
Frequently Asked Questions
What are PM prompts and how do they help?
Are the prompts free to use?
How does the variable system work?
What AI tools work with these prompts?
How are prompt chains different from single prompts?
Can I customize the prompts for my team?
How often are new prompts added?
Get PM Prompts in Your Inbox
New prompts and PM insights delivered weekly.
One email per week. Practical tools you'll actually use.
Want full SaaS idea playbooks with market research?
Explore Ideas Pro →