40 Prompts8 Categories32 Free

PM Prompts

Expert-crafted AI prompt templates for product managers. Fill in your variables, copy, and paste into ChatGPT, Claude, or any AI tool.

Showing 40 of 40 prompts
PRD & SpecsFREE
Write a Product Requirements Document

Generate a full PRD with problem statement, user personas, functional requirements, success metrics, and risk analysis. Produces a document your engineering team can estimate and build from.

4 variablesIntermediate
prdproduct requirementsspecification+2
Discovery & ResearchFREE
Create a User Interview Script

Generate a structured interview script with warm-up questions, core exploration prompts, follow-up probes, and wrap-up. Designed to surface genuine user behavior and pain points without leading the witness.

3 variablesIntermediate
user researchcustomer interviewsdiscovery+2
Strategy & PlanningFREE
Craft a Product Vision Statement

Generate an inspiring, specific product vision statement with North Star metric alignment, strategic guardrails, and a narrative that rallies your team around a shared future state.

4 variablesIntermediate
product visionstrategynorth star metric+3
Stakeholder CommunicationFREE
Write a Stakeholder Update Email

Draft a crisp, executive-friendly stakeholder update email with a TL;DR, key wins, metric highlights, risks and blockers, decisions needed, and a preview of what is coming next. The format busy leaders can actually scan in 90 seconds.

4 variablesStarter
stakeholder updateemailexecutive communication+3
AI Product ManagementFREE
Write an AI Feature PRD

Generate a product requirements document specifically designed for AI-powered features, covering model requirements, data pipelines, evaluation criteria, fallback behavior, and responsible AI considerations.

4 variablesIntermediate
prdai-featuresrequirements+3
PRD & SpecsFREE
Write a Feature Specification

Create a detailed feature spec with user stories, acceptance criteria, edge cases, and dependency mapping. Lighter weight than a full PRD, focused on what engineering needs to start building.

3 variablesStarter
feature specuser storiesacceptance criteria+2
PRD & SpecsPRO
Write a Technical PRD

Generate a PRD with architecture diagrams, API contracts, data model definitions, performance budgets, and migration plans. Built for features with significant backend complexity.

4 variablesAdvanced
technical prdarchitectureapi design+3
PRD & SpecsFREE
Generate User Stories from Requirements

Turn a feature description into a set of well-structured user stories with acceptance criteria, story points guidance, and dependency mapping. Ready to drop into Jira, Linear, or your backlog tool.

2 variablesStarter
user storiesbacklogsprint planning+3
PRD & SpecsFREE
Write Acceptance Criteria

Turn a user story into detailed acceptance criteria covering happy paths, edge cases, error states, and negative scenarios. Uses Given/When/Then format that maps directly to test cases.

2 variablesStarter
acceptance criteriagiven when thenqa+3
Discovery & ResearchFREE
Run a Competitive Analysis

Build a structured competitive analysis comparing your product against 2-4 competitors across features, pricing, positioning, and market strategy. Produces a shareable summary for stakeholder alignment.

3 variablesIntermediate
competitive analysismarket researchpositioning+2
Discovery & ResearchFREE
Build a Customer Persona

Create a detailed, research-backed customer persona with demographics, goals, frustrations, buying behavior, and a day-in-the-life narrative. Goes beyond generic templates to produce something your team will actually reference.

2 variablesStarter
personacustomer researchuser research+2
Discovery & ResearchFREE
Write a Problem Statement

Craft a clear, evidence-backed problem statement that quantifies user pain and business impact. The foundation for any PRD, pitch, or initiative proposal.

3 variablesStarter
problem statementdiscoveryproduct strategy+2
Discovery & ResearchPRO
Conduct Market Sizing Analysis

Generate a TAM/SAM/SOM analysis with both top-down and bottom-up methodologies, assumption documentation, and a sensitivity analysis. Built for pitch decks, business cases, and board presentations.

3 variablesAdvanced
market sizingTAM SAM SOMbusiness case+3
Strategy & PlanningFREE
Generate OKRs for a Product Team

Create a complete set of OKRs with 3-5 objectives and 3 measurable key results each, including baselines, targets, confidence levels, and a scoring rubric. Ready for quarterly planning.

4 variablesIntermediate
okrsobjectiveskey results+3
Strategy & PlanningPRO
Design a Pricing Strategy

Build a pricing strategy with value metric identification, tier structure, competitive positioning analysis, and a migration plan. Includes sensitivity modeling and willingness-to-pay interview questions.

4 variablesAdvanced
pricingmonetizationstrategy+3
Strategy & PlanningFREE
Create a Go-to-Market Plan

Build a structured GTM plan with target segments, channel strategy, messaging framework, launch timeline, and success metrics. Covers the full arc from pre-launch positioning to post-launch iteration.

4 variablesIntermediate
go to marketlaunchmarketing+3
Strategy & PlanningFREE
Write a Product Strategy Memo

Draft an Amazon-style structured memo with situation analysis, complication, resolution, and supporting evidence. Built for strategic decisions that need executive buy-in and clear documentation of trade-offs.

3 variablesAdvanced
strategy memoexecutive communicationdecision making+3
Roadmap & ExecutionFREE
Facilitate Sprint Planning

Generate a structured sprint planning agenda with capacity calculation, story selection guidance, risk identification, and a facilitator script. Designed for a 60-minute planning session with a cross-functional team.

3 variablesStarter
sprint planningagilescrum+3
Roadmap & ExecutionFREE
Write a Feature Prioritization Rationale

Create a structured rationale document that explains why a feature ranks where it does, what was considered, and why alternatives were deprioritized. Built for stakeholder alignment when prioritization decisions are questioned.

3 variablesIntermediate
prioritizationriceroadmap+3
Roadmap & ExecutionFREE
Write Release Notes

Generate user-facing release notes organized by category (New, Improved, Fixed) with clear descriptions that focus on user benefits, not technical implementation details.

3 variablesStarter
release noteschangelogproduct launch+2
Roadmap & ExecutionPRO
Write a Roadmap Narrative

Create a narrative roadmap document that explains the strategic context, investment themes, and trade-off reasoning behind your roadmap. Tailored to the audience: board, engineering, or customers.

4 variablesAdvanced
roadmapstrategyexecutive communication+3
Roadmap & ExecutionFREE
Write a Technical Debt Proposal

Build a persuasive proposal for addressing technical debt with business impact quantification, ROI analysis, and a phased remediation plan. Speaks both engineering and executive languages.

3 variablesIntermediate
technical debtengineeringroi analysis+3
Analytics & MetricsFREE
Design a Metrics Dashboard

Generate a complete metrics dashboard specification with KPI hierarchy, visualization recommendations, refresh cadence, alert thresholds, and data source mapping. Tailored to your audience so executives see outcomes and product teams see levers.

3 variablesIntermediate
metricsdashboardkpis+3
Analytics & MetricsFREE
Plan an A/B Test

Create a rigorous A/B test plan with a formalized hypothesis, sample size guidance, guardrail metrics, segmentation strategy, and rollout/rollback decision criteria. Prevents the most common experimentation mistakes before they happen.

4 variablesIntermediate
a/b testingexperimentationanalytics+3
Analytics & MetricsFREE
Create a Metrics Review Presentation

Build a structured metrics review presentation with trend analysis, RAG status per metric, root cause insights, and prioritized action items. Works for weekly standups, monthly business reviews, and quarterly board prep.

3 variablesStarter
metrics reviewpresentationkpis+3
Analytics & MetricsPRO
Define Your North Star Metric

Work through a structured framework to identify your product's North Star Metric, map its input metric tree, build a measurement plan, and define counter-metrics that prevent gaming. Calibrated to your business model and growth stage.

3 variablesAdvanced
north star metrickpismetric tree+3
Analytics & MetricsFREE
Analyze a Conversion Funnel

Generate a structured funnel analysis with step-by-step drop-off diagnosis, segmentation recommendations, and ranked improvement hypotheses. Turns raw funnel data into a prioritized action plan.

3 variablesIntermediate
funnel analysisconversion optimizationanalytics+3
Stakeholder CommunicationFREE
Say No to a Feature Request

Draft a diplomatic but clear response to a feature request you are declining. Acknowledges the requester, provides data-backed reasoning, offers alternative paths forward, and preserves the relationship. The hardest PM skill, templatized.

3 variablesStarter
saying nofeature requeststakeholder management+3
Stakeholder CommunicationPRO
Create a Board Presentation Outline

Build a board-ready presentation structure with a narrative arc, data points per slide, speaking notes, and an anticipated questions appendix. Designed for the specific cadence and expectations of board-level communication.

4 variablesAdvanced
board presentationexecutive communicationstrategy+3
Stakeholder CommunicationFREE
Draft a Cross-Functional Alignment Doc

Create a RACI-based alignment document that defines shared goals, decision rights, communication cadence, escalation paths, and success criteria for a cross-functional initiative. Prevents the misalignment that kills most multi-team projects.

3 variablesIntermediate
cross-functionalalignmentraci+3
Stakeholder CommunicationFREE
Plan Launch Communications

Create a multi-channel launch communications plan with messaging tailored by audience, a timeline from T-30 to T+7, stakeholder responsibilities, and an FAQ document outline. Covers internal alignment and external go-to-market messaging.

4 variablesIntermediate
launchcommunication plango-to-market+3
AI Product ManagementFREE
Run an AI Cost-Benefit Analysis

Build a structured cost-benefit analysis for an AI feature, quantifying compute costs, data costs, accuracy trade-offs, maintenance overhead, and risk-adjusted ROI over a defined timeframe.

4 variablesIntermediate
cost-analysisroiai-features+2
AI Product ManagementPRO
Create an LLM Evaluation Plan

Design a rigorous evaluation plan for LLM-powered features, including test set design, metric selection, regression testing, A/B testing framework, and cost-per-quality tracking.

3 variablesAdvanced
llmevaluationtesting+4
AI Product ManagementFREE
Conduct an AI Ethics Review

Run a structured ethics review for an AI feature, evaluating bias, fairness, transparency, privacy, consent, edge cases, and impact on vulnerable populations before launch.

4 variablesIntermediate
ethicsbiasfairness+3
AI Product ManagementFREE
AI Build vs Buy Decision Framework

Produce a structured decision framework comparing building an AI capability in-house vs buying a third-party solution, evaluated across 8 dimensions including cost, speed, quality, control, and strategic fit.

4 variablesAdvanced
build-vs-buyai-strategyvendor-evaluation+2
Career & GrowthFREE
Rewrite Resume Bullets with STAR Method

Transform weak, task-oriented resume bullets into impact-driven STAR-format statements with quantified metrics, tailored to a specific role and company.

3 variablesStarter
resumecareerjob-search+2
Career & GrowthFREE
Prepare a PM Interview Answer

Structure a compelling interview answer using the right framework for the question type, with storytelling structure, concrete metrics, and practice talking points.

3 variablesStarter
interviewcareerjob-search+2
Career & GrowthFREE
Create a Career Growth Plan

Build a structured career growth plan with skill gap analysis, learning roadmap, milestone checkpoints, and a mentor/sponsor strategy.

4 variablesIntermediate
careergrowthpromotion+3
Career & GrowthPRO
Write a PM Portfolio Case Study

Structure a compelling PM portfolio case study that demonstrates your product thinking, decision-making process, and measurable impact.

4 variablesAdvanced
portfoliocareercase-study+2
Career & GrowthFREE
Build a Promotion Case Document

Create a structured promotion case document with impact evidence, leadership examples, peer feedback themes, and growth trajectory.

4 variablesIntermediate
promotioncareergrowth+3

Unlock 8+ Pro Prompts

  • Advanced multi-step prompts for complex PM workflows
  • Prompt chains that link outputs across tasks
  • Board-level strategy and executive communication templates
  • Early access to new prompts as they ship
View Pricing
📋

PRD & Specs

5

Write product requirements documents, feature specs, user stories, and acceptance criteria that engineering teams can build from.

🔍

Discovery & Research

5

Structure customer interviews, synthesize user research findings, run competitive analyses, and identify market opportunities.

🎯

Strategy & Planning

5

Define product vision, set OKRs, create go-to-market plans, and build business cases for new initiatives.

🗺️

Roadmap & Execution

5

Build roadmaps, write sprint goals, prioritize backlogs, and plan releases with clear milestones and dependencies.

📊

Analytics & Metrics

5

Design metric frameworks, write experiment briefs, build dashboards, and analyze product performance data.

💬

Stakeholder Communication

5

Draft executive updates, write status reports, prepare board decks, and communicate decisions to cross-functional teams.

🤖

AI Product Management

5

Write AI feature specs, evaluate model performance, design human-in-the-loop workflows, and plan responsible AI rollouts.

🚀

Career & Growth

5

Prepare for PM interviews, write resume bullets, build portfolio case studies, and structure career development plans.

Frequently Asked Questions

What are PM prompts and how do they help?
PM prompts are pre-written, structured templates for AI tools like ChatGPT, Claude, and Gemini. Each prompt includes variables you fill in with your specific product context. Instead of writing instructions from scratch every time, you start with a tested template that produces consistently useful output for common PM tasks like writing PRDs, analyzing metrics, or preparing stakeholder updates.
Are the prompts free to use?
A large portion of the prompt library is free and always will be. Free prompts cover essential PM workflows across all 8 categories. Pro prompts include advanced multi-step templates, prompt chains that link outputs across tasks, and prompts designed for complex scenarios like board-level strategy reviews or AI product evaluations. Pro access is included with an IdeaPlan subscription.
How does the variable system work?
Each prompt has clearly marked variables (shown in curly braces) that you replace with your own product details. For example, a PRD prompt might have variables for {product_name}, {target_audience}, and {problem_statement}. The prompt page lets you fill in each variable with a form, then copies the completed prompt to your clipboard ready to paste into any AI tool.
What AI tools work with these prompts?
Every prompt works with any large language model. This includes ChatGPT (GPT-4o), Claude (Opus, Sonnet), Gemini, and open-source models. The prompts are written as plain text instructions that any capable AI assistant can follow. Some prompts include formatting guidance that works especially well with models that support markdown output.
How are prompt chains different from single prompts?
Prompt chains are sequences of 3-5 prompts designed to run in order, where each step builds on the output of the previous one. For example, a "Discovery to PRD" chain might start with a customer interview synthesis prompt, feed those insights into an opportunity assessment prompt, and finish with a PRD generation prompt. Chains handle complex workflows that a single prompt cannot cover well.
Can I customize the prompts for my team?
Yes. Every prompt is designed as a starting point. After copying a prompt, you can add context about your company, modify sections to match your team's templates, or combine elements from multiple prompts. The variable system handles the most common customizations, but the underlying template text is fully editable before you send it to an AI tool.
How often are new prompts added?
New prompts are added weekly based on real PM workflows and user requests. The library grows across all categories, with particular focus on AI product management prompts as the field evolves rapidly. Each new prompt is tested against multiple AI models before being published to ensure consistent, high-quality output.
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