Product Case Studies
Deep dives into how the world's best product teams make decisions, scale products, and achieve product-market fit.
⭐Featured Case Studies
How Perplexity Challenged Google by Reimagining Search with AI
Case study analyzing how Perplexity AI built a venture-backed search engine that directly challenges Google by replacing links with AI-generated answers and citations.
How Notion Integrated AI Without Disrupting Its Existing Product
Case study analyzing how Notion added AI features to an established productivity tool, balancing innovation with user trust and workflow continuity.
How Midjourney Built a $200M+ AI Business Through Discord-First Community Strategy
Case study analyzing how Midjourney built one of the most profitable AI companies by using Discord as its primary interface and community-driven growth engine.
How GitHub Copilot Became the First Mainstream AI Coding Tool
Case study analyzing how GitHub Copilot pioneered AI-assisted development, navigating technical challenges, developer skepticism, and enterprise adoption at scale.
How ChatGPT Grew to 100 Million Users in Two Months
Case study analyzing OpenAI's product decisions behind ChatGPT's unprecedented growth, from launch strategy to conversational UX to API platform expansion.
How Superhuman Engineered Product-Market Fit with the Sean Ellis Test
Case study of Superhuman's systematic approach to measuring and improving product-market fit using the 40% benchmark and segmentation.
How Spotify Scaled Product Development with the Squad Model
Deep analysis of Spotify's squad, tribe, chapter, and guild model for scaling product teams, what worked, what failed, and lessons for PMs.
How Slack Built a $27B Product Through Product-Led Growth
Case study analyzing Slack's product-led growth strategy, freemium model, viral loops, onboarding, and the 2,000-message magic number.
How Airbnb Redesigned Their Core Experience to Drive Trust
Case study of Airbnb's product redesign, trust systems, professional photography, and Experiences launch that transformed travel.
All Case Studies
How Figma Integrated AI Without Alienating Its Design Community
Case study analyzing Figma's approach to AI integration, from the controversial 'Make Designs' backlash to the successful launch of AI-powered design checking and layout tools.
ChatGPT's Conversational UX: Design Decisions Behind the World's Most Used AI Interface
Case study analyzing the UX design decisions that made ChatGPT the fastest-growing consumer product in history, from the radical simplicity of a text box to conversation management.
How Notion Built a Horizontal Platform in a Vertical World
Case study analyzing Notion's all-in-one workspace strategy, template ecosystem, community growth, and API platform approach.
How HubSpot Grew from CRM to Platform: The Flywheel Strategy
Case study analyzing HubSpot's platform expansion from CRM to multi-hub suite, its flywheel model, marketplace strategy, and land-and-expand motion for moving upmarket.
How Linear Built the Fastest Project Management Tool by Obsessing Over Developer Experience
Case study analyzing Linear's performance-first design, opinionated workflows, keyboard-driven UX, and developer-focused go-to-market strategy that challenged Jira's dominance.
How Figma Disrupted Adobe by Building for Collaboration
Case study analyzing Figma's browser-first strategy, multiplayer editing, community-driven plugin ecosystem, and PLG motion that led to Adobe's $20B acquisition offer.
Learn the Frameworks Behind These Successes
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