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Core PM ConceptsA

Agile

Definition

A family of iterative and incremental software development methodologies grounded in the Agile Manifesto (2001). Agile emphasizes working software, customer collaboration, responding to change, and individuals over processes. For PMs, Agile provides the cadence and feedback loops needed to ship value frequently, learn from real user behavior, and course-correct quickly.

Why It Matters for Product Managers

Understanding agile helps product managers make better decisions about what to build, how to measure success, and where to focus limited resources. Teams that master this concept ship more effectively and maintain stronger alignment between business goals and user needs.

How It Works in Practice

Product teams put this concept into action by integrating it into their regular workflow:

  • Adopt — Agree as a team on how and when to apply this practice, making it an explicit part of the team's working agreement.
  • Execute — Follow through consistently, treating the practice as a non-negotiable part of how the team operates.
  • Inspect — Regularly evaluate whether the practice is delivering the expected benefits and surface any friction.
  • Adapt — Adjust the approach based on what the team learns, keeping what works and discarding what does not.

    • The value of agile compounds over time. Teams that commit to it consistently see improvements in velocity, quality, and cross-functional alignment.

    Common Pitfalls

  • Treating this as a checkbox activity rather than embedding it into daily team habits.
  • Applying the concept rigidly without adapting it to the team's context and maturity level.
  • Failing to communicate the purpose behind the practice, which leads to team resistance.

    • Related Concepts

    To build a more complete picture, explore these related concepts: Scrum, Kanban, and Sprint. Each connects to this term and together they form a toolkit that product managers draw on daily.

    Related Terms

    ScrumKanbanSprintSAFe (Scaled Agile Framework)

    Frequently Asked Questions

    What is agile in product management?+
    A family of iterative and incremental software development methodologies grounded in the Agile Manifesto (2001). Product managers use this concept to make more informed decisions and deliver better outcomes for users and the business.
    Why is agile important for product teams?+
    Agile is important because it provides structure and alignment that enable teams to ship faster, reduce waste, and maintain quality. Teams that adopt this practice consistently see improvements in collaboration, predictability, and user satisfaction.
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