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AI Evaluation (Evals)

Definition

AI evaluation (commonly called "evals") is the practice of systematically testing AI system outputs against predefined benchmarks, quality criteria, and task-specific metrics. Unlike traditional software testing, where inputs map deterministically to expected outputs, AI evals must account for the probabilistic nature of model outputs, the subjective quality of generated content, and the wide variety of inputs an AI system may encounter in production.

Evals typically combine automated metrics (accuracy, relevance scores, safety classifications) with human evaluation (quality ratings, preference comparisons, error categorization). A comprehensive eval suite covers the happy path, edge cases, adversarial inputs, and safety-critical scenarios, providing a multidimensional picture of how the AI system performs across the conditions it will face in production.

Why It Matters for Product Managers

Evals are the foundation of data-driven AI product development. Without them, product teams are flying blind -- making decisions about model selection, prompt design, and feature readiness based on anecdotes and demos rather than systematic evidence. PMs who invest in comprehensive evals can confidently answer questions like "Is this model better than the alternative?" and "Is this feature ready to ship?"

Evals also protect against silent regressions. When a model provider updates their API, when prompts are modified, or when retrieval systems change, evals immediately surface any quality degradation. This is especially important because AI failures are often subtle -- the system still produces coherent output, but the quality, accuracy, or safety has silently deteriorated.

How It Works in Practice

  • Define evaluation criteria -- Identify the dimensions that matter for your use case: factual accuracy, relevance, completeness, safety, tone, format compliance, latency, and cost.
  • Build test datasets -- Create curated sets of inputs with known expected behaviors, covering typical use cases, edge cases, adversarial scenarios, and demographic diversity.
  • Implement automated metrics -- Set up programmatic evaluators for objective criteria like format compliance, factual grounding checks, and safety classifier scores.
  • Design human evaluation -- Create rubrics and workflows for human reviewers to assess subjective quality dimensions like helpfulness, tone, and overall user experience.
  • Establish baselines and run continuously -- Record baseline scores, run evals on every significant change, track trends over time, and set minimum thresholds that must be met before deployment.

    • Common Pitfalls

  • Building evals that are too easy and do not reflect the difficulty and diversity of real production inputs, creating false confidence in system quality.
  • Relying exclusively on automated metrics without human evaluation, missing subjective quality issues that users will immediately notice.
  • Running evals only before launch rather than continuously in production, failing to catch regressions from model updates, data drift, or changing user behavior.
  • Using generic benchmarks instead of task-specific evaluations that measure what actually matters for your product's use case and user expectations.

    • Related Concepts

    AI evals are essential for validating AI Safety requirements and measuring AI Alignment with intended behaviors. They support Responsible AI governance by providing evidence of fairness and quality. Evals specifically target failure modes like Hallucination and are complemented by Grounding techniques for factual accuracy.

    Related Terms

    AI SafetyAI AlignmentResponsible AIHallucinationGrounding

    Frequently Asked Questions

    What are AI evals in product management?+
    AI evals are structured test suites that measure how well an AI system performs against defined quality criteria. For product managers, evals serve the same purpose as QA testing for traditional software -- they verify that the AI feature works correctly, catches regressions when changes are made, and provides data for go/no-go launch decisions.
    Why are AI evals important for product teams?+
    AI evals are critical because AI systems can fail in unpredictable ways that traditional testing does not catch. Without systematic evaluations, product teams cannot reliably measure whether AI features meet quality standards, detect regressions from model updates, or compare alternative approaches. Evals transform AI quality from subjective guesswork into data-driven decisions.
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