Product Strategy
Guides, frameworks, templates, and tools to help you define, communicate, and execute product strategy. From vision to roadmap to OKRs.
🧭 Strategy Guides(15)
In-depth playbooks for building and executing product strategy.
Expansion Revenue & NRR Playbook: How to Hit 110%+ Net
Step-by-step playbook to build a SaaS expansion engine. Measure baseline NRR, identify upsell triggers, build expansion into your roadmap, and hit...
AI Governance Framework: A Product Leader's Playbook for
Build an AI governance framework that balances innovation velocity with responsible deployment. Six-step playbook covering risk assessment, compliance,...
Design Leader's AI Adoption Playbook: A 6-Step Framework
A practical 6-step playbook for design leaders adopting AI across their teams. Covers building the business case, tool selection, team upskilling,...
How to Write an AI Product Strategy: A 7-Step Framework for
A practical 7-step framework for building an AI product strategy. Covers problem-solution fit, model selection, data moats, UX patterns, risk...
AI Vendor Evaluation: A 5-Step Framework for PMs Selecting
A structured 5-step framework for evaluating and selecting AI vendors and models. Covers capability assessment, cost analysis, risk evaluation,...
AI Product-Market Fit: A 6-Step Framework for Assessing PMF
A practical 6-step framework for assessing product-market fit specifically for AI products. Covers unique PMF signals, measurement approaches, and...
🧩 Strategy Frameworks(4)
Structured approaches to strategic planning, competitive analysis, and decision-making.
Impact Mapping: A Product Manager's Guide to Connecting
Learn how to use impact mapping to connect business goals to product features. Step-by-step guide with SaaS examples and workshop facilitation tips.
Cynefin Framework: A Product Manager's Guide
Learn how to use the Cynefin framework to match your decision-making approach to the type of problem you're facing, from best practice to experimentation.
Business Model Canvas: A Product Manager's Guide
Learn how to use the Business Model Canvas to map, test, and communicate your product's business model across 9 building blocks.
AI Risk Assessment Framework: Low, Medium & High Risk
A structured AI risk assessment framework with low, medium, and high risk scoring across four dimensions.
🧮 Strategy Tools(5)
Free calculators to quantify market opportunity, measure growth, and model ROI.
TAM/SAM/SOM Calculator
Estimate your total addressable, serviceable, and obtainable market.
North Star Metric Finder
Find the one metric that best captures the value your product delivers.
Feature ROI Calculator
Compare return on investment across feature bets and initiatives.
AARRR Funnel Calculator
Map and measure your acquisition-to-revenue growth funnel.
Runway Calculator
Calculate how long your current funding will last at your burn rate.
📚 How-To Guides(8)
Step-by-step guides for building strategy artifacts and processes.
OKR Template for Product Teams (Free)
A practical OKR template for product teams with a worked SaaS example, common mistakes to avoid, and a fill-in-the-blank structure you can copy today.
Go-to-Market Plan Template for Product Teams
A PM-focused GTM template covering the 6 components of a product launch strategy, with a worked AI feature example and positioning statement formula.
Product Strategy Alignment Workshop: A 90-Minute
A facilitator-ready workshop for aligning leadership on product strategy. Includes a strategy canvas exercise, priority stack ranking, and commitment...
📖 Strategy Terms(51)
Key strategy concepts defined clearly.
✍️ Strategy Articles(15)
Practical articles on product strategy topics.
Agentic AI for Product Managers: What You Need to Know
A practical guide to agentic AI for product managers. Learn how autonomous AI agents differ from copilots, key PM use cases, and how to manage the risks.
Product Roadmap for Fintech: Templates, Examples, and
How to build a product roadmap for fintech products. Industry-specific templates, prioritization frameworks, and real examples from Stripe, Plaid, and...
Product Roadmap for Ecommerce: Templates, Examples, and
How to build a product roadmap for ecommerce products. Seasonal planning, conversion optimization, and real examples from Shopify, Amazon, and Instacart.
Build Your Product Strategy
Start with a market sizing calculation, define your North Star metric, then use our strategy templates to put it all together.
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