Product & Design StrengthsFinder
Discover your professional strengths across 8 dimensions. Find out which of 8 archetypes defines how you create, decide, and lead — then use the results to build balanced product and design teams.
8 Dimensions of Product & Design
Every PM and designer has capacity in all 8 dimensions, but your top 2-3 define your archetype and where you create the most value.
Strategic Vision
Connecting business goals, market trends, and user needs into a clear product direction.
User Empathy
Deep understanding of users through research, observation, and instinct built from experience.
Design Craft
Creating polished, intuitive experiences through visual design, interaction patterns, and prototyping.
Analytical Rigor
Data fluency, hypothesis testing, measurement frameworks, and evidence-based decision making.
Execution & Delivery
Driving work to completion through scope management, quality standards, and relentless follow-through.
Influence & Communication
Storytelling, stakeholder management, building alignment, and persuading without authority.
Systems Thinking
Seeing interconnections, designing for scale, managing dependencies, and thinking in platforms.
Innovation & Ideation
Generating novel solutions, creative problem-solving, and seeing possibilities others overlook.
8 Professional Archetypes
Your top 2 dimensions determine your archetype. Each one is a genuine strength — there are no bad results. The assessment finds your primary and secondary archetype.
The Strategist
“You see the whole chessboard while others focus on the next move.”
Strategists connect market intelligence, competitive dynamics, and data into a clear product direction. You excel at setting vision and building the analytical case to back it up. Teams rely on you to answer "why this, why now?" with conviction and evidence.
The Craftsperson
“You sweat the details others never notice, and users feel the difference.”
Craftspeople obsess over the quality of the product experience. You catch the interaction that feels slightly off, the copy that confuses, the flow that could be smoother. Your work creates the kind of products people recommend to friends.
The Scientist
“You let data and research light the way, not opinions.”
Scientists combine quantitative data with qualitative research to make product decisions. You run the experiment before committing to the feature, and you can tell the difference between a real signal and noise. Evidence is your first language.
The Catalyst
“You get people excited about ideas that don't exist yet.”
Catalysts combine creative thinking with the communication skills to make ideas happen. You don't just have good ideas — you get the right people to believe in them. When a project needs momentum, you're the one who creates it.
The Architect
“You build things that scale long after you've moved on.”
Architects see the whole system and build for the long term. You think about what breaks at 10x scale, which dependencies will create bottlenecks, and how today's decisions constrain tomorrow's options. Then you actually ship it.
The Operator
“You ship on time, every time, and the numbers prove it.”
Operators are the reason things actually get done. You turn ambitious plans into shipped products by managing scope, tracking metrics, and clearing blockers. When the team needs someone to drive a project across the finish line, they look at you.
The Visionary
“You see possibilities everyone else will discover in two years.”
Visionaries see what's coming before others do. You connect weak signals from emerging technology, shifting user behavior, and market gaps into a compelling picture of the future. Your ideas often seem too early — until they're suddenly obvious.
The Advocate
“You make sure the user's voice is heard in every room.”
Advocates combine deep user understanding with the communication skills to champion user needs across the organization. You don't just do the research — you make sure it changes decisions. When priorities drift from what users actually need, you pull them back.
How It Works
Answer 28 Questions
16 forced-choice pairs that reveal your instinctive preferences, plus 12 realistic work scenarios that show how you actually make decisions. Takes about 5 minutes.
No signup required. Runs entirely in your browser.
Get Scored Across 8 Dimensions
Each answer contributes weighted scores to multiple dimensions. The algorithm normalizes your scores to reveal your relative strengths — where you stand out compared to other areas.
Your top 3 are Strengths. Bottom 3 are Growth Areas.
Discover Your Archetype
Your top 2 dimensions determine your primary archetype, with a secondary archetype from your next-highest pair. You get a radar chart, narrative profile, team pairings, and curated resources.
Save results via email or copy to clipboard.
Build Balanced Teams
The highest-performing product teams are not composed of generalists. They are composed of specialists whose strengths complement each other.
Individuals should be spiky. Teams should be well-rounded.
All strategy, no shipping?
Add Operators and Architects to drive execution.
Shipping fast but users are frustrated?
Add Craftspeople and Advocates for quality and empathy.
Lots of data but no bold bets?
Add Visionaries and Catalysts to push beyond incremental.
Great ideas that never get buy-in?
Add Catalysts and Advocates to build alignment.
A strong product trio includes:
Strategist or Visionary
Sets the direction
Craftsperson or Scientist
Ensures quality
Operator or Architect
Drives delivery
Archetype Quick Reference
| Archetype | Top Dimensions |
|---|---|
♟️The Strategist | Strategic Vision + Analytical Rigor |
✨The Craftsperson | Design Craft + User Empathy |
🔬The Scientist | Analytical Rigor + User Empathy |
⚡The Catalyst | Influence & Communication + Innovation & Ideation |
🏗️The Architect | Systems Thinking + Execution & Delivery |
⚙️The Operator | Execution & Delivery + Analytical Rigor |
🔭The Visionary | Innovation & Ideation + Strategic Vision |
🛡️The Advocate | User Empathy + Influence & Communication |
Ready to discover your archetype?
28 questions. 5 minutes. No signup. Get your strengths profile with a radar chart, archetype narrative, team pairings, and curated resources.