🎯Interactive Tool
TAM SAM SOM Calculator
Estimate your Total Addressable Market, Serviceable Addressable Market, and Serviceable Obtainable Market. Essential for investor decks and product strategy.
What Are TAM, SAM, and SOM?
TAM
Total Addressable Market
The entire revenue opportunity if you had 100% market share
SAM
Serviceable Addressable Market
The portion of TAM you can reach with your product and go-to-market
SOM
Serviceable Obtainable Market
The realistic share of SAM you can capture in the near term
Top-Down: Start with Industry Data
Use analyst reports, Gartner/IDC data, or industry estimates for the total market.
Annual revenue of the entire market (e.g., $10B for project management software)
What portion of the total market fits your product's geography, segment, and capabilities?
Realistically, what market share can you win in 2-3 years?
Your Market Sizing
TAM
$10.0B
Total Addressable Market
SAM
$2.0B
Serviceable Addressable Market
SOM
$100.0M
Serviceable Obtainable Market
TAM: $10.0B
SAM: $2.0B
SOM: $100.0M
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