Top 5 Product Strategy Tools for PMs
Compare TAM/SAM/SOM, Runway, Feature ROI, AARRR Funnel, and North Star tools. From market sizing to metric alignment.
Strategy tools answer the big questions: How large is our market? How long is our runway? Which features generate the most return? Where in the funnel should we focus? These five tools translate strategic thinking into concrete numbers that drive alignment across product, engineering, sales, and executive teams.
TAM/SAM/SOM Calculator
StandardTAM, SAM, and SOM quantify your total addressable market, serviceable market, and realistic obtainable market. This calculator supports both top-down (industry data) and bottom-up (customer × ACV) methodologies. Product leaders use market sizing to validate new product bets, prepare investor materials, and set realistic revenue targets that align executive expectations with market reality.
Senior PM, Head of Product, VP Product, CPO
Top-down: total market size, SAM %, SOM %. Bottom-up: potential customers, ACV, reachable %, capturable %
TAM, SAM, SOM values with visual funnel
AARRR Funnel Calculator
StandardThe AARRR (Pirate Metrics) framework maps your full user journey across Acquisition, Activation, Retention, Revenue, and Referral. This calculator helps you measure conversion rates at each stage and identify the biggest drop-off points. Product leaders use funnel analysis to focus team efforts on the stage with the highest leverage — fixing activation is often 10x more impactful than adding new acquisition channels.
IC PM, Senior PM, Head of Product, VP Product
User counts at each funnel stage: acquisition, activation, retention, revenue, referral
Stage-by-stage conversion rates, drop-off analysis, benchmark comparisons
North Star Metric Finder
QuickEvery product team needs a single North Star Metric that captures the core value delivered to customers. This quiz analyzes your product type, revenue model, company stage, value driver, and usage frequency to recommend the best North Star from a database of proven metrics with example companies. Product leaders use this to align their entire organization around one metric that drives both customer value and business growth.
Senior PM, Head of Product, VP Product, CPO
5 multiple-choice questions about your product and business model
Top metric recommendation with examples, runner-up, supporting input metrics
Feature ROI Calculator
StandardNot every feature is worth building. This calculator compares the development cost of a feature against its projected revenue impact to determine ROI. Product leaders use feature ROI analysis in roadmap prioritization to ensure engineering investment flows toward the highest-value opportunities and to justify development resources to finance and executive leadership.
IC PM, Senior PM, Head of Product, VP Product
Development cost ($), estimated time, projected revenue increase, timeframe
ROI percentage, payback period, net value
Burn Rate & Runway
QuickKnowing your burn rate and remaining runway is critical for strategic decision-making at startups and growth-stage companies. This calculator computes net burn from your revenue and expenses to determine how many months before you need additional funding. Product leaders use runway calculations to scope roadmap ambition, time fundraising activities, and make hiring decisions with financial confidence.
Head of Product, VP Product, CPO
Cash balance ($), monthly revenue ($), monthly expenses ($)
Net monthly burn, runway in months, projected cash-zero date
Summary Comparison
| # | Tool | Complexity | Best For | Use Case | |
|---|---|---|---|---|---|
| 1 | 🌍TAM/SAM/SOM Calculator | Standard | Senior PM, Head of Product, VP Product +1 | Validate new product bets and set revenue targets grounded in market reality. | Try it → |
| 2 | 🏴☠️AARRR Funnel Calculator | Standard | IC PM, Senior PM, Head of Product +1 | Identify the highest-leverage stage in your user funnel to focus team efforts. | Try it → |
| 3 | ⭐North Star Metric Finder | Quick | Senior PM, Head of Product, VP Product +1 | Align your entire organization around a single metric that drives growth. | Try it → |
| 4 | 💎Feature ROI Calculator | Standard | IC PM, Senior PM, Head of Product +1 | Justify engineering investment by quantifying the revenue return of each feature. | Try it → |
| 5 | 🛫Burn Rate & Runway | Quick | Head of Product, VP Product, CPO | Scope roadmap ambition and timing based on financial runway. | Try it → |
Best Tool by Role
Verdict
Use TAM for new market validation. AARRR to find your highest-leverage funnel stage. North Star to align the org. Feature ROI to justify engineering investment. Runway to scope your ambition to your finances.
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