Growth does not happen by accident. The companies that grow revenue predictably treat growth as a product discipline, with hypotheses, experiments, metrics, and dedicated planning. These ten templates plan the specific growth motions that drive revenue: expansion into new markets, partnership development, cross-sell and upsell programs, and structured experimentation.
The collection is designed for growth product managers, revenue leaders, and heads of product who own growth targets. Each template connects product work directly to revenue outcomes, making it clear how engineering investment translates into pipeline and bookings. All are free PowerPoint downloads compatible with Google Slides. The LTV/CAC calculator complements these templates by modeling the unit economics behind growth investments.
Revenue Growth
These templates plan the overall revenue growth strategy and the operational infrastructure that supports it.
Revenue Growth Roadmap
The revenue growth roadmap plans the product initiatives that drive MRR and ARR growth. It organizes work by revenue lever (new customer acquisition, expansion revenue, churn reduction, and pricing optimization) with expected revenue impact per initiative. This is the roadmap that ties product work to the P&L, showing leadership how engineering investment translates into revenue outcomes.
Revenue Operations Roadmap
The RevOps roadmap plans the systems, processes, and tooling that support the revenue engine: CRM optimization, pipeline automation, billing infrastructure, reporting dashboards, and the data integrations that connect product usage to revenue metrics. For companies where the gap between product usage data and revenue data causes blind spots, this template plans the infrastructure to close that gap.
Market Expansion
These templates plan growth into new markets: geographic, vertical, or horizontal.
Market Expansion Roadmap
The market expansion roadmap plans entry into new market segments. Each target market gets a section with market size, product requirements (what needs to change to serve this market), go-to-market approach, and revenue projections. The template forces you to distinguish between markets where the current product works with minor changes and markets that require significant product investment. That distinction prevents underestimating the cost of expansion.
Geographic Expansion Roadmap
The geographic expansion roadmap plans entry into new countries or regions. It covers localization requirements, regulatory compliance, payment infrastructure, local partnerships, and the go-to-market strategy for each geography. International expansion involves far more than translation. This template surfaces the regulatory, operational, and product work that many companies discover too late.
Horizontal Expansion Roadmap
The horizontal expansion roadmap plans the extension of your product into adjacent use cases or user segments within your existing market. Unlike geographic expansion (new regions) or vertical expansion (new industries), horizontal expansion means serving more needs for the same type of customer. The template maps current capabilities to potential adjacent capabilities and prioritizes expansion based on customer demand, competitive pressure, and engineering effort.
Partnerships and Ecosystem
These templates plan growth through partnerships and strategic alliances.
Partnership Development Roadmap
The partnership development roadmap plans the creation and growth of strategic partnerships. Each partnership gets a section with partner profile, integration requirements, co-marketing plan, revenue share model, and success metrics. For companies where partnerships are a growth lever (integration partners, resellers, technology alliances), this template coordinates the business development and engineering work required to launch and maintain partnerships.
Partner Ecosystem Roadmap
The partner ecosystem roadmap is broader than individual partnership planning. It plans the ecosystem infrastructure: partner program tiers, certification programs, co-selling processes, and the marketplace or directory where partners are listed. For companies building a partner-driven growth channel, this template plans the platform and programs that attract and support partners at scale.
Monetization and Cross-Sell
These templates plan the expansion revenue strategies that increase customer lifetime value.
Cross-Sell and Upsell Roadmap
The cross-sell and upsell roadmap plans the product changes and GTM motions that increase revenue per customer. It covers upgrade triggers (usage limits, feature gates, value demonstrations), cross-sell opportunities (complementary products), and the in-product and sales-led motions for each expansion path. For SaaS products where net dollar retention is the key growth metric, this is the most important roadmap you can build.
Expansion Revenue Roadmap
The expansion revenue roadmap plans the systematic increase of revenue from existing customers. It covers seat-based expansion (more users), usage-based expansion (higher consumption), tier upgrades (premium features), and add-on products. Each expansion vector has its current contribution, growth target, and the product and sales initiatives designed to accelerate it. This is the template for companies targeting 120%+ net dollar retention.
Growth Experiment Roadmap
The growth experiment roadmap treats revenue growth as a series of hypotheses to test. Each experiment has a hypothesis, success metric, minimum sample size, duration, and expected impact. Experiments are organized by growth lever (acquisition, activation, retention, expansion, monetization) and tracked from design through execution to results. For teams that need to find what works before scaling it, this template turns guesswork into a structured process.
How to Choose the Right Template
Match the template to your growth stage and priority:
- Building the growth function → Revenue Growth Roadmap as the master plan, Revenue Operations Roadmap for the infrastructure
- Entering new markets → Market Expansion, Geographic Expansion, or Horizontal Expansion Roadmap based on the type of expansion
- Growing through partners → Partnership Development Roadmap for individual partnerships, Partner Ecosystem Roadmap for building the program
- Increasing revenue per customer → Cross-Sell/Upsell Roadmap or Expansion Revenue Roadmap
- Finding what works → Growth Experiment Roadmap for structured experimentation
Most growth teams use three templates simultaneously: the Revenue Growth Roadmap as the strategic view, a market or channel-specific roadmap for tactical execution, and the Growth Experiment Roadmap for testing new ideas before scaling them.