⚡Interactive Tool

LTV:CAC Ratio Calculator

Calculate your LTV to CAC ratio — the most important unit economics metric for SaaS. See if your customer acquisition is sustainable.

Your Numbers

LTV ($)Use the LTV Calculator if you need to compute this

Marketing Spend ($)

Sales Spend ($)

New Customers Acquired

Monthly ARPU ($)

Gross Margin (%)

LTV:CAC Ratio

8.0:1

Underinvesting in Growth

Your unit economics are great but you may be leaving growth on the table. Consider investing more in acquisition.

LTV

$2.4K

CAC

$300

CAC Payback

4.3 mo

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