Interactive Tool

LTV:CAC Ratio Calculator

Calculate your LTV to CAC ratio — the most important unit economics metric for SaaS. See if your customer acquisition is sustainable.

Your Numbers

Customer Lifetime Value

Use the LTV Calculator if you need to compute this

Customer Acquisition Cost

For CAC Payback Period

LTV:CAC Ratio
8.0:1
Underinvesting in Growth

Your unit economics are great but you may be leaving growth on the table. Consider investing more in acquisition.

LTV
$2.4K
CAC
$300
CAC Payback
4.3 mo

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