SaaS Unit Economics Dashboard
Enter your SaaS metrics to get an instant health check across LTV, CAC, churn, retention, and growth efficiency. Color-coded against industry benchmarks.
Core Metrics
Total recurring revenue this month
Total paying customers
% of customers lost per month
Leave blank to auto-derive from MRR / customers
Avg cost to acquire one customer
Revenue minus cost of goods sold
Revenue Movement (Optional)
Add these to calculate Net Revenue Retention and Quick Ratio. All values are monthly.
MRR from new customers
Upgrades and add-ons
MRR lost to cancellations
Downgrades
Go Deeper With Individual Calculators
LTV Calculator
Deep-dive into customer lifetime value models.
Churn Calculator
Model customer and revenue churn scenarios.
Quick Ratio Calculator
Measure SaaS growth efficiency in detail.
NRR Calculator
Calculate net revenue retention with cohort data.
MRR Calculator
Track monthly recurring revenue components.
Pricing Calculator
Model pricing tiers from cost and margin data.
How These Metrics Work
LTV (Customer Lifetime Value) is calculated as ARPU divided by monthly churn rate. This gives you the expected total revenue from a single customer over their lifetime.
LTV:CAC Ratio compares lifetime value to acquisition cost. A ratio of 3:1 or higher is the standard benchmark for a healthy SaaS business. Below 1:1 means you lose money on every customer you acquire.
CAC Payback Period divides CAC by monthly gross profit per customer. This tells you how many months it takes to recoup your acquisition investment. Under 12 months is strong.
Net Revenue Retention (NRR) measures revenue growth from existing customers, including expansion, contraction, and churn. Above 110% means your existing customer base grows on its own.
Quick Ratio is (New MRR + Expansion MRR) / (Churned MRR + Contraction MRR). It measures growth efficiency. A ratio above 4x is considered strong.
Gross Margin Adjusted LTV applies your gross margin to LTV for a more realistic picture of customer value after delivery costs. This is the number investors focus on.