SaaS Pricing Calculator
Model your pricing tiers based on costs, target margins, and competitor pricing. Get data-backed tier recommendations.
Your Cost Structure
Infrastructure, support, and COGS per user
SaaS benchmark: 70-80%
Key Metrics
Break-Even
$5.00
per user/mo
Min Price for 70% Margin
$16.67
per user/mo
Competitor Midpoint
$30.00
per user/mo
Market Range
$10 - $50
per user/mo
Recommended Pricing Tiers
Free
$0
per user/month
- + 1-2 users, basic features, community support
- + Lead generation funnel
- + Product-led growth driver
Margin: -100% (investment)
Purpose: Acquisition
Pro
RECOMMENDED$17
per user/month
$14/mo billed annually (save 17%)
- + All features for teams
- + Priority support
- + Integrations
Margin: 71%
MRR per account: $170/mo
Enterprise
$55
per user/month
$46/mo billed annually
- + SSO, SAML, SCIM
- + Dedicated support
- + Custom contracts
- + SLA guarantees
Margin: 91%
MRR per account: $550/mo
Pricing Strategy Notes
- iAnnual billing discounts of 15-20% are standard and improve cash flow predictability.
- iThe Enterprise tier should be at least 2-3x Pro pricing. Enterprise buyers expect premium pricing for compliance features.
- iFree tiers work best when they create natural upgrade triggers (hitting limits, needing team features).
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SaaS Pricing Strategy Basics
Pricing is one of the highest-leverage decisions a product team makes. Small pricing changes can have outsized effects on revenue. Most SaaS companies underprice. Start by understanding your cost floor (break-even), then use competitor benchmarking and willingness-to-pay research to set your actual price.
Your pricing should align with your overall product strategy. Track how pricing changes affect key product metrics like conversion rate, expansion revenue, and churn.