Skip to main content
📉Interactive Tool

Churn Rate Calculator

Calculate your customer churn rate and see how it compares to SaaS industry benchmarks. Understand the impact of churn on your business growth.

Churn Rate Formula

Customers Lost÷Customers at Start× 100 =Churn Rate %

Your Monthly Numbers

Monthly Churn Rate
5.0%
Critical

Unsustainable churn rate. Focus on retention immediately.

Retention Rate
95.0%
Annualized Churn
46.0%
Customers Remaining
950

SaaS Churn Benchmarks (Annual)

< 5%
Enterprise SaaS — Long contracts, high switching costs
5-7%
Mid-market SaaS — Strong product-market fit, good onboarding
7-10%
Growth-stage SaaS — Typical for scaling companies
10-20%
SMB / Self-serve — Higher churn is normal for smaller customers
> 20%
Early-stage / Consumer — Focus on activation and engagement

Email Me These Results

Get your calculation + related frameworks and templates.

or use email

Get this + weekly PM tools and templates.

Churn Rate Deep Dive

Learn strategies to reduce churn, cohort analysis techniques, and early warning signals.

LTV Calculator

See how churn impacts Customer Lifetime Value with our LTV calculator.

Continue your workflow

Calculate LTV

Impact of reducing churn

Net Revenue Retention

Full revenue picture

Map Journey

Find churn triggers

Understanding Churn Rate

Churn rate measures the percentage of customers who stop using your product over a given period. It's the inverse of retention and directly impacts customer lifetime value, MRR growth, and long-term viability. Even small improvements in churn have compounding effects on revenue. Read our churn rate metric guide for benchmarks and reduction strategies.

Related SaaS Metrics

Churn connects to every other SaaS metric. Lower churn increases LTV, improves your LTV:CAC ratio, and boosts your Quick Ratio. Track retention alongside NPS to see if satisfaction predicts churn. Use the Unit Economics Dashboard to see how churn impacts your entire business model.

FAQ

What is a good churn rate for SaaS?

For B2B SaaS, monthly churn under 2% is acceptable. Best-in-class achieves under 0.5% monthly. B2C runs higher at 3-8% monthly.

How do I reduce churn?

Start with exit surveys and cohort analysis to identify why users leave. Common levers: improve onboarding, add engagement triggers, fix the features Detractors complain about (check your NPS data), and proactively reach out to at-risk accounts.