📉Interactive Tool
Churn Rate Calculator
Calculate your customer churn rate and see how it compares to SaaS industry benchmarks. Understand the impact of churn on your business growth.
Churn Rate Formula
Customers Lost÷Customers at Start× 100 =Churn Rate %
Your Monthly Numbers
Monthly Churn Rate
5.0%
Critical
Unsustainable churn rate. Focus on retention immediately.
Retention Rate
95.0%
Annualized Churn
46.0%
Customers Remaining
950
SaaS Churn Benchmarks (Annual)
< 5%
Enterprise SaaS — Long contracts, high switching costs
5-7%
Mid-market SaaS — Strong product-market fit, good onboarding
7-10%
Growth-stage SaaS — Typical for scaling companies
10-20%
SMB / Self-serve — Higher churn is normal for smaller customers
> 20%
Early-stage / Consumer — Focus on activation and engagement
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