Pricing Overhaul Kit
End-to-end pricing redesign. Willingness-to-pay research, competitive pricing analysis, packaging design, pricing page, and migration plan.
Changing your pricing is one of the highest-impact decisions a product team can make. This kit walks you through the full pricing redesign process: research, competitive analysis, packaging design, implementation, and migration. Follow the steps in order to minimize risk and maximize revenue impact.
Recommended Workflow
Week 1-2: Research willingness to pay
Survey 100+ users using Van Westendorp or Gabor-Granger methodology.
Open: Pricing Research Template for Product Strategy →Week 2-3: Analyze competitors
Map competitor pricing, features per tier, and positioning.
Open: Competitive Positioning Template →Week 3-4: Design packaging
Define tiers, features per tier, and clear upgrade triggers.
Open: Usage-Based Pricing Template for Product Strategy →Week 4-5: Build the pricing page
Design your pricing page with anchoring, social proof, and clear CTAs.
Open: Pricing Page Audit Template for Product Strategy →Week 5-6: Plan the migration
Communication plan, grandfather policy, and rollout timeline for existing customers.
Open: Pricing Migration Template for Product Strategy →All Templates in This Kit
Competitive Positioning Template
A structured template for mapping your product's competitive position. Covers market analysis, differentiation axes, positioning statements, and...
Pricing Migration Template for Product Strategy
A structured template for migrating customers to new pricing plans. Covers migration strategy, grandfathering rules, communication timelines, risk...
Pricing Page Audit Template for Product Strategy
A pricing page teardown template for product teams. Covers layout analysis, copy audit, conversion best practices, competitor benchmarking, and A/B...
Pricing Research Template for Product Strategy
A structured template for conducting pricing research with customers. Covers Van Westendorp, Gabor-Granger, conjoint analysis, interview guides, and...
Usage-Based Pricing Template for Product Strategy
A structured template for designing usage-based pricing models in SaaS. Covers meter selection, pricing tiers, overage handling, revenue forecasting,...
Frequently Asked Questions
How long does a pricing overhaul take?+
Should I grandfather existing customers on old pricing?+
How do I test new pricing before a full rollout?+
Related Resources
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