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📊Interactive Tool

SaaS Product Benchmarks

Compare your metrics against industry benchmarks. Filter by industry and company stage, then enter your own values to see how you stack up.

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Retention Metrics

All Industries · All Stages

Day 1 Retention

Bottom 25th
25%
Median
40%
Top 75th
55%

Day 7 Retention

Bottom 25th
12%
Median
20%
Top 75th
35%

Day 30 Retention

Bottom 25th
5%
Median
10%
Top 75th
20%

Monthly Logo Churn

Bottom 25th
6%
Median
3.5%
Top 75th
1.5%

Net Revenue Retention

Bottom 25th
90%
Median
105%
Top 75th
125%

Gross Revenue Retention

Bottom 25th
82%
Median
90%
Top 75th
95%

Related Calculators

NRR Calculator

Calculate your Net Revenue Retention rate.

Churn Calculator

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LTV Calculator

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Quick Ratio Calculator

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MRR Calculator

Track monthly recurring revenue components.

PMF Calculator

Assess your product-market fit score.

Methodology

Benchmarks are compiled from publicly available SaaS data sources including OpenView Partners, Bessemer Venture Partners, KeyBanc Capital Markets, ProfitWell, and ChartMogul annual reports. Values represent aggregated medians and quartile ranges across hundreds of SaaS companies.

Industry and stage adjustments reflect observed variance in public benchmark studies. Use these as directional guidance. Your specific market, pricing model, and customer segment will influence where healthy metrics actually land.

Top Quartile (75th percentile) means 75% of companies score at or below this level. Bottom Quartile (25th percentile) means only 25% of companies score at or below this level. For metrics where lower is better (churn, payback period), the labels are inverted accordingly.