SubMetrics
Subscription analytics for Stripe. MRR, churn, LTV in one dashboard.
● The Problem
Stripe does not show MRR, churn rate, or LTV natively. SaaS founders cobble together spreadsheets or pay $200+/month for Baremetrics or ChartMogul. Most bootstrapped products need metrics, not a full analytics platform.
● The Solution
Connect your Stripe account and get a real-time dashboard with MRR, ARR, churn, LTV, expansion revenue, and cohort analysis. Clean UI, no setup wizard, no 30-minute onboarding.
Key Signals
MRR Potential
$20K-100K
Competition
High
Build Time
1-3 Months
Search Trend
stable
Market Timing
Every SaaS founder needs these metrics. Stripe keeps improving but still does not offer proper SaaS analytics natively.
MVP Feature List
- 1Stripe OAuth integration
- 2MRR/ARR calculation
- 3Churn rate tracking
- 4LTV by plan
- 5Email reports (weekly digest)
Suggested Tech Stack
Go-to-Market Strategy
Price at $29/month to undercut Baremetrics ($108+). Free tier for sub-$5K MRR. "Connect Stripe in 10 seconds" messaging. Launch on Indie Hackers where the audience lives.
Target Audience
Monetization
Tiered PlansCompetitive Landscape
Baremetrics ($108/mo), ChartMogul ($99/mo), and ProfitWell (now Paddle) own this space. But they are increasingly enterprise-focused. The $29-49/month tier for small SaaS is wide open.
Why Now?
SaaS metric literacy is higher than ever. Even solo founders track MRR and churn. The tools just have not come down in price to match the bootstrapped market.
Tools & Resources to Get Started
Unlock Full Playbook
Enter your email to access the full idea playbook with market research, MVP features, and build prompts.
Weekly SaaS ideas + PM insights. Unsubscribe anytime.
Frequently Asked Questions
What problem does SubMetrics solve?
Stripe does not show MRR, churn rate, or LTV natively. SaaS founders cobble together spreadsheets or pay $200+/month for Baremetrics or ChartMogul. Most bootstrapped products need metrics, not a full analytics platform.
How much MRR can SubMetrics generate?
SubMetrics has $20K-100K MRR potential with a Tiered Plans model. The estimated build time is 1-3 Months with High competition in the market.
What are the MVP features for SubMetrics?
Stripe OAuth integration. MRR/ARR calculation. Churn rate tracking. LTV by plan. Email reports (weekly digest).
What is the go-to-market strategy for SubMetrics?
Price at $29/month to undercut Baremetrics ($108+). Free tier for sub-$5K MRR. "Connect Stripe in 10 seconds" messaging. Launch on Indie Hackers where the audience lives.
Who is the target audience for SubMetrics?
The primary target audience includes SaaS Founders, Finance Teams, Bootstrapped Startups. SaaS metric literacy is higher than ever. Even solo founders track MRR and churn. The tools just have not come down in price to match the bootstrapped market.
Similar Ideas
Related Market Trends
Stripe at $159B valuation ($1.9T total volume). Revenue products on track for $1B run rate. AI markup billing launched.
Embedded finance market at $156B in 2026. Projected to hit $454B by 2031 at 23.8% CAGR.
"SaaSpocalypse" crash wiped $285B in one day (Feb 3, 2026). Gartner: 40% of SaaS spend shifts to usage/outcome pricing by 2030.
Validate this idea
Use our free tools to size the market, score features, and estimate costs before writing code.