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SaaS Metrics Report Template for PMs
A structured monthly SaaS metrics report template covering MRR, churn, LTV, CAC, and cohort analysis.
Updated 2026-03-04
SaaS Metrics Report
| # | Metric | Target | Current | Progress % | Owner | Status | |
|---|---|---|---|---|---|---|---|
| 1 | 140 | ||||||
| 2 | 98 | ||||||
| 3 | 84 | ||||||
| 4 | 75 | ||||||
| 5 | 75 |
#1
140
#2
98
#3
84
#4
75
#5
75
Edit the values above to try it with your own data. Your changes are saved locally.
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Frequently Asked Questions
What metrics should a pre-revenue or early-stage SaaS track?+
Focus on activation rate, weekly active users, and retention cohorts before you have enough revenue data for MRR analysis. Once you cross 50 paying customers, add MRR, churn, and CAC. The [Product Analytics Handbook](/analytics-guide) has a chapter on stage-appropriate metrics.
How do I calculate MRR for annual contracts?+
Divide the annual contract value by 12 and include it in MRR. This is the standard approach used by most SaaS companies and investors. Do not count the full annual amount in the month it was booked. For details, see the [MRR metric definition](/metrics/monthly-recurring-revenue-mrr).
What is a good LTV:CAC ratio?+
3:1 is the commonly cited benchmark for healthy SaaS unit economics. Below 1:1 means you are losing money on every customer. Above 5:1 may indicate you are under-investing in growth. The [LTV/CAC Calculator](/tools/ltv-cac-calculator) can help you model different scenarios.
How often should I share metrics reports?+
Monthly for the leadership team. Weekly for the go-to-market team (sales, marketing, CS) with a lighter-weight report focused on pipeline and activity metrics. Quarterly for the board with a longer narrative covering strategic context.
Should I include benchmarks in the report?+
Yes, but use them carefully. Industry benchmarks vary by stage, segment, and go-to-market model. A 5% monthly churn rate is catastrophic for enterprise SaaS and normal for a consumer subscription. Always qualify benchmarks with the segment they apply to. ---
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