Marketplace Templates
Templates for marketplace and platform products. Supply/demand balancing, trust & safety frameworks, marketplace metrics, and two-sided network effects.
Marketplace PMs face unique challenges: balancing supply and demand, building trust between strangers, solving the chicken-and-egg problem, and designing for two distinct user types. These templates address both sides of your marketplace.
Core Mechanics
Conversion Funnel Template for Product Analytics
Map, measure, and optimize your product's conversion funnel from first visit to paid customer with step-by-step drop-off analysis.
Demand Forecasting System Product Specification Template
Free demand forecasting product spec template for product managers. Covers statistical models, ML forecasting, demand sensing, and S&OP integration...
Product Recommendation Engine Specification Template
Free recommendation engine specification template for e-commerce PMs. Covers algorithm selection, placement strategy, cold-start handling, and a filled...
Trust & Safety
Content Moderation Policy and System Specification Template
Free template for defining a content moderation system. Covers policy tiers, automated detection, human review queues, appeals workflows, and...
Marketplace Fraud Prevention Template
Free marketplace fraud prevention template for product managers. Covers fraud risk assessment, detection signals, automated rules, manual review...
Growth
Growth Channel Evaluation Template
A structured template for evaluating and prioritizing growth channels. Covers channel scoring, ICE prioritization, budget allocation, experiment design...
Marketplace Quality Standards Template
Free marketplace quality standards template for product managers. Covers listing quality criteria, seller performance tiers, automated quality scoring,...
Product Hunt Launch Template for Product Growth
A structured Product Hunt launch template for product teams. Covers pre-launch prep, launch day schedule, community engagement, asset creation,...
Experience
Buyer Persona Template for User Research
Free B2B buyer persona template covering demographics, buying behavior, decision criteria, objections, and messaging.
Customer Journey Map Template for PMs
A structured customer journey map template with stages, touchpoints, emotions, pain points, and a filled SaaS example to guide your mapping.
Marketplace Pricing Model Template
Free marketplace pricing template for product managers. Covers take rate analysis, pricing model selection, unit economics modeling, seller and buyer...
Two-Sided Marketplace Strategy Template
Free two-sided marketplace strategy template for product managers. Covers supply/demand strategy, liquidity metrics, pricing models, and a filled...
Frequently Asked Questions
How do I solve the marketplace chicken-and-egg problem?+
What is marketplace liquidity?+
How do I build trust in a marketplace?+
Related Resources
Templates for Other Industries
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