Templates for Growth PMs
Growth-focused templates for acquisition, activation, retention, and monetization. Experiment trackers, funnel analyses, and growth model templates.
Growth PMs operate at the intersection of product and data. These templates help you structure experiments, analyze funnels, build growth models, and communicate results to stakeholders who care about metrics above all else.
Experimentation
A/B Test Plan Template for Product Analytics
Free A/B test plan template for product managers. Structure experiments with clear hypotheses, success metrics, sample size calculations, and results...
Growth Experiment Playbook Template
A structured growth experiment template for product teams. Covers hypothesis formation, experiment design, prioritization scoring, result tracking, and...
Pricing Experiment Plan Template
A structured template for planning, executing, and analyzing pricing experiments that test willingness to pay, packaging options, and revenue...
Funnel & Retention
Activation Funnel Template for Product Growth
Map and optimize activation funnels from signup to first value. Includes funnel stage definition, drop-off analysis, intervention design, and a filled...
Churn Analysis Template for Product Analytics
A churn analysis template for product teams. Covers churn reason taxonomy, exit survey design, cohort analysis, save playbook, and winback strategy...
Funnel Analysis Template for Product Analytics
A conversion funnel analysis template for product teams. Covers funnel mapping, drop-off identification, segmentation breakdowns, and optimization...
Retention Analysis Template for Product Analytics
Analyze user retention by cohort, segment, and time window. Includes retention curve analysis, churn diagnostics, and a filled SaaS example with...
Growth Strategy
Engagement Loop Template for Product Growth
Design engagement loops that drive repeated product usage and long-term retention. Includes loop mapping, trigger design, reward systems, and a filled...
Growth Accounting Template for Product Growth
A growth accounting template for SaaS product teams. Covers new, retained, resurrected, and churned user tracking, quick ratio calculation, cohort...
North Star Metric Template for Product Analytics
Define, decompose, and track your product's North Star metric. Includes input metrics, team alignment mapping, and a filled SaaS example with metric tree.
Product-Led Sales Template for Product Growth
Build a product-led sales motion that uses product usage data to identify, qualify, and convert high-value accounts.
Onboarding & Adoption
Adoption Dashboard Template for Product Growth
Build feature adoption dashboards that track usage depth, time-to-adopt, and segment behavior. Includes metric definitions, visualization specs, and a...
Onboarding Flow Template for Product Growth
A user onboarding template for product teams. Covers activation milestones, onboarding step design, checklist flows, email sequences, and measurement...
Referral Program Template for Product Growth
A referral program design template for product teams. Covers program mechanics, incentive structure, referral flow design, fraud prevention, and...
How to Choose the Right Template
Starting growth experiments
Use the Growth Experiment Tracker and A/B Test Plan templates to structure your experiment pipeline.
Improving activation
Combine the Activation Checklist with the Onboarding Flow template to identify and fix drop-off points.
Fighting churn
Start with Churn Analysis to identify patterns, then use Retention Analysis to measure cohort improvements.
Building a growth model
Use the Growth Model template to map your input metrics to revenue, then North Star Metric template to align the team.
Frequently Asked Questions
What is a growth experiment tracker?+
How many growth experiments should a team run per week?+
How do I choose a North Star Metric?+
Related Resources
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