2026 Salary Data · Toronto, Canada

VP of Product Salary in Toronto

How much does a VP of Product make in Toronto? Salary data, top employers, and career insights for VPs of Product in the Greater Toronto Area area.

$292K
Median Total Comp
-28%
vs National Avg
high
Cost of Living
2,200+
Product Roles

How Much Does a VP of Product Make in Toronto?

VPs of Product in Toronto earn a median of $292K in total compensation, 28% below the national average. The cost of living is above average, but Toronto's strength in Fintech creates steady demand for experienced product talent. Salaries range from $227K (25th percentile) to $382K (75th percentile).

Salaries in Toronto are denominated in local currency. The $292K figure is a USD equivalent based on purchasing power parity. University of Toronto and Waterloo provide a top-tier AI talent pipeline.

$198K$446K
P25-P75 Median

AI Specialization Premium in Toronto

Standard VP Product
$292K
$227K - $382K
AI-Specialized VP Product
$345K
$268K - $451K

VPs of Product with AI/ML experience earn a 18% premium in Toronto. Toronto has a strong AI ecosystem, increasing demand for AI-skilled product talent.

VP of Product Salary by Company Type in Toronto

FAANG / Big Tech
$380K
+30%
Pre-IPO Unicorn
$336K
+15%
Growth Startup (B/C)
$292K
Baseline
Enterprise / Fortune 500
$307K
+5%
Early Startup (Seed/A)
$248K
-15%
Agency / Consulting
$234K
-20%

Top Employers for VPs of Product in Toronto

ShopifyWealthsimpleRBCTD BankGoogleAmazonUberSnap

Toronto is Canada's largest tech market and growing rapidly, driven by Shopify and a strong fintech cluster. Salaries are in CAD and typically 25-30% below US equivalents. University of Toronto and Waterloo provide a top-tier AI talent pipeline.

FintechE-commerce / MarketplaceAI / Machine Learning

Other Product Roles in Toronto

Chief Product Officer
15+ years
$346K
+18%
Director of Product
10-15 years
$266K
-9%
Staff Product Manager
8-12 years
$227K
-22%
AI Product Manager
3-7 years
$220K
-25%
Platform Product Manager
5-9 years
$198K
-32%
Technical Product Manager
4-8 years
$194K
-34%

VP of Product Salary in Other Cities

Vancouver, Canada
high cost of living
$284K
-3%
New York City, NY
very-high cost of living
$466K
+60%
Boston, MA
high cost of living
$425K
+46%
London, United Kingdom
very-high cost of living
$324K
+11%
San Francisco, CA
very-high cost of living
$486K
+66%
San Jose, CA
very-high cost of living
$478K
+64%
Seattle, WA
high cost of living
$454K
+55%

Frequently Asked Questions

How much does a VP of Product make in Toronto?+
The median total compensation for a VP of Product in Toronto is $292K, with the 25th to 75th percentile range spanning $227K to $382K. This is 28% below the national average of $405K.
What companies hire VPs of Product in Toronto?+
Top employers for VPs of Product in Toronto include Shopify, Wealthsimple, RBC, TD Bank, Google. Toronto is Canada's largest tech market and growing rapidly, driven by Shopify and a strong fintech cluster.
Is Toronto a good city for VPs of Product?+
Toronto has a very-strong product job market with approximately 2,200+ open product roles. The cost of living is high. Strong industries include Fintech, E-commerce / Marketplace, AI / Machine Learning.
How does VP of Product salary in Toronto compare to other cities?+
Toronto pays 28% below the national average for VPs of Product. For comparison, San Francisco pays +20%, New York pays +12%, and Austin is the baseline. Similar markets include Vancouver, New York City, Boston, London.
Do VPs of Product in Toronto earn more with AI experience?+
Yes. The AI specialization premium for VPs of Product in Toronto is 18%, bringing the median from $292K to $345K. Toronto has a strong AI ecosystem, which increases demand for AI-skilled PMs.
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