2026 Salary Data ยท San Francisco, CA

VP of Product Salary in San Francisco

How much does a VP of Product make in San Francisco? Salary data, top employers, and career insights for VPs of Product in the San Francisco Bay Area area.

$486K
Median Total Comp
+20%
vs National Avg
very-high
Cost of Living
3,200+
Product Roles

How Much Does a VP of Product Make in San Francisco?

The median total compensation for a VP of Product in San Francisco is $486K, which is 20% above the national average. San Francisco is one of the highest-cost markets, but VP Product salaries here reflect the concentration of AI / Machine Learning and Fintech companies competing for talent. The 25th to 75th percentile range spans $378K to $636K.

San Francisco's cost-of-living index is 180 (vs 100 national average), meaning everyday expenses are 80% above average. A $486K salary here has the purchasing power of roughly $270K in an average-cost city. Housing is the largest factor: median rent for a one-bedroom is significantly above the national average.

$330K$744K
P25-P75 Median

AI Specialization Premium in San Francisco

Standard VP Product
$486K
$378K - $636K
AI-Specialized VP Product
$573K
$446K - $750K

VPs of Product with AI/ML experience earn a 18% premium in San Francisco. San Francisco has a strong AI ecosystem, increasing demand for AI-skilled product talent.

VP of Product Salary by Company Type in San Francisco

FAANG / Big Tech
$632K
+30%
Pre-IPO Unicorn
$559K
+15%
Growth Startup (B/C)
$486K
Baseline
Enterprise / Fortune 500
$510K
+5%
Early Startup (Seed/A)
$413K
-15%
Agency / Consulting
$389K
-20%

Top Employers for VPs of Product in San Francisco

GoogleMetaSalesforceStripeAirbnbOpenAIAnthropicDatabricks

The Bay Area remains the global center of gravity for product management. It has the highest concentration of PM roles, the most competitive salaries, and the deepest bench of AI and startup talent. Cost of living is among the highest in the US, but salaries reflect that premium.

AI / Machine LearningFintechB2B SaaS (General)

Other Product Roles in San Francisco

VP of Product Salary in Other Cities

Frequently Asked Questions

How much does a VP of Product make in San Francisco?+
The median total compensation for a VP of Product in San Francisco is $486K, with the 25th to 75th percentile range spanning $378K to $636K. This is 20% above the national average of $405K.
What companies hire VPs of Product in San Francisco?+
Top employers for VPs of Product in San Francisco include Google, Meta, Salesforce, Stripe, Airbnb. The Bay Area remains the global center of gravity for product management.
Is San Francisco a good city for VPs of Product?+
San Francisco has a very-strong product job market with approximately 3,200+ open product roles. The cost of living is very-high. Strong industries include AI / Machine Learning, Fintech, B2B SaaS (General).
How does VP of Product salary in San Francisco compare to other cities?+
San Francisco pays 20% above the national average for VPs of Product. For comparison, San Francisco pays +20%, New York pays +12%, and Austin is the baseline. Similar markets include San Jose, Seattle, New York City, Austin.
Do VPs of Product in San Francisco earn more with AI experience?+
Yes. The AI specialization premium for VPs of Product in San Francisco is 18%, bringing the median from $486K to $573K. San Francisco has a strong AI ecosystem, which increases demand for AI-skilled PMs.