2026 Salary Data · Seattle, WA

VP of Product Salary in Seattle

How much does a VP of Product make in Seattle? Salary data, top employers, and career insights for VPs of Product in the Seattle-Tacoma area.

$454K
Median Total Comp
+12%
vs National Avg
high
Cost of Living
2,400+
Product Roles

How Much Does a VP of Product Make in Seattle?

VPs of Product in Seattle earn a median of $454K in total compensation, 12% above the national average. The cost of living is above average, but Seattle's strength in E-commerce / Marketplace creates steady demand for experienced product talent. Salaries range from $353K (25th percentile) to $594K (75th percentile).

Seattle's cost-of-living index is 150 (vs 100 national average), meaning everyday expenses are 50% above average. A $454K salary here has the purchasing power of roughly $303K in an average-cost city. Housing is the largest factor: median rent for a one-bedroom is significantly above the national average.

$308K$694K
P25-P75 Median

AI Specialization Premium in Seattle

Standard VP Product
$454K
$353K - $594K
AI-Specialized VP Product
$536K
$417K - $701K

VPs of Product with AI/ML experience earn a 18% premium in Seattle. Seattle has a strong AI ecosystem, increasing demand for AI-skilled product talent.

VP of Product Salary by Company Type in Seattle

FAANG / Big Tech
$590K
+30%
Pre-IPO Unicorn
$522K
+15%
Growth Startup (B/C)
$454K
Baseline
Enterprise / Fortune 500
$477K
+5%
Early Startup (Seed/A)
$386K
-15%
Agency / Consulting
$363K
-20%

Top Employers for VPs of Product in Seattle

AmazonMicrosoftGoogleMetaExpediaZillowT-MobileStripe

Seattle is anchored by Amazon and Microsoft, with a strong supporting ecosystem of cloud, AI, and real estate tech companies. No state income tax makes take-home pay significantly higher than comparably priced markets.

E-commerce / MarketplaceAI / Machine LearningDeveloper Tools / Infrastructure

Other Product Roles in Seattle

Chief Product Officer
15+ years
$538K
+19%
Director of Product
10-15 years
$414K
-9%
Staff Product Manager
8-12 years
$353K
-22%
AI Product Manager
3-7 years
$342K
-25%
Platform Product Manager
5-9 years
$308K
-32%
Technical Product Manager
4-8 years
$302K
-33%

VP of Product Salary in Other Cities

San Francisco, CA
very-high cost of living
$486K
+7%
Portland, OR
moderate cost of living
$377K
-17%
Denver, CO
moderate cost of living
$393K
-13%
Austin, TX
moderate cost of living
$393K
-13%
San Jose, CA
very-high cost of living
$478K
+5%
New York City, NY
very-high cost of living
$466K
+3%
Boston, MA
high cost of living
$425K
-6%

Frequently Asked Questions

How much does a VP of Product make in Seattle?+
The median total compensation for a VP of Product in Seattle is $454K, with the 25th to 75th percentile range spanning $353K to $594K. This is 12% above the national average of $405K.
What companies hire VPs of Product in Seattle?+
Top employers for VPs of Product in Seattle include Amazon, Microsoft, Google, Meta, Expedia. Seattle is anchored by Amazon and Microsoft, with a strong supporting ecosystem of cloud, AI, and real estate tech companies.
Is Seattle a good city for VPs of Product?+
Seattle has a very-strong product job market with approximately 2,400+ open product roles. The cost of living is high. Strong industries include E-commerce / Marketplace, AI / Machine Learning, Developer Tools / Infrastructure.
How does VP of Product salary in Seattle compare to other cities?+
Seattle pays 12% above the national average for VPs of Product. For comparison, San Francisco pays +20%, New York pays +12%, and Austin is the baseline. Similar markets include San Francisco, Portland, Denver, Austin.
Do VPs of Product in Seattle earn more with AI experience?+
Yes. The AI specialization premium for VPs of Product in Seattle is 18%, bringing the median from $454K to $536K. Seattle has a strong AI ecosystem, which increases demand for AI-skilled PMs.
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