2026 Salary Data ยท San Francisco, CA

Director of Product Salary in San Francisco

How much does a Director of Product make in San Francisco? Salary data, top employers, and career insights for Directors of Product in the San Francisco Bay Area area.

$444K
Median Total Comp
+20%
vs National Avg
very-high
Cost of Living
3,200+
Product Roles

How Much Does a Director of Product Make in San Francisco?

The median total compensation for a Director of Product in San Francisco is $444K, which is 20% above the national average. San Francisco is one of the highest-cost markets, but Director salaries here reflect the concentration of AI / Machine Learning and Fintech companies competing for talent. The 25th to 75th percentile range spans $342K to $570K.

San Francisco's cost-of-living index is 180 (vs 100 national average), meaning everyday expenses are 80% above average. A $444K salary here has the purchasing power of roughly $247K in an average-cost city. Housing is the largest factor: median rent for a one-bedroom is significantly above the national average.

$294K$672K
P25-P75 Median

AI Specialization Premium in San Francisco

Standard Director
$444K
$342K - $570K
AI-Specialized Director
$542K
$417K - $695K

Directors of Product with AI/ML experience earn a 22% premium in San Francisco. San Francisco has a strong AI ecosystem, increasing demand for AI-skilled product talent.

Director of Product Salary by Company Type in San Francisco

FAANG / Big Tech
$577K
+30%
Pre-IPO Unicorn
$511K
+15%
Growth Startup (B/C)
$444K
Baseline
Enterprise / Fortune 500
$466K
+5%
Early Startup (Seed/A)
$377K
-15%
Agency / Consulting
$355K
-20%

Top Employers for Directors of Product in San Francisco

GoogleMetaSalesforceStripeAirbnbOpenAIAnthropicDatabricks

The Bay Area remains the global center of gravity for product management. It has the highest concentration of PM roles, the most competitive salaries, and the deepest bench of AI and startup talent. Cost of living is among the highest in the US, but salaries reflect that premium.

AI / Machine LearningFintechB2B SaaS (General)

Other Product Roles in San Francisco

Director of Product Salary in Other Cities

Frequently Asked Questions

How much does a Director of Product make in San Francisco?+
The median total compensation for a Director of Product in San Francisco is $444K, with the 25th to 75th percentile range spanning $342K to $570K. This is 20% above the national average of $370K.
What companies hire Directors of Product in San Francisco?+
Top employers for Directors of Product in San Francisco include Google, Meta, Salesforce, Stripe, Airbnb. The Bay Area remains the global center of gravity for product management.
Is San Francisco a good city for Directors of Product?+
San Francisco has a very-strong product job market with approximately 3,200+ open product roles. The cost of living is very-high. Strong industries include AI / Machine Learning, Fintech, B2B SaaS (General).
How does Director of Product salary in San Francisco compare to other cities?+
San Francisco pays 20% above the national average for Directors of Product. For comparison, San Francisco pays +20%, New York pays +12%, and Austin is the baseline. Similar markets include San Jose, Seattle, New York City, Austin.
Do Directors of Product in San Francisco earn more with AI experience?+
Yes. The AI specialization premium for Directors of Product in San Francisco is 22%, bringing the median from $444K to $542K. San Francisco has a strong AI ecosystem, which increases demand for AI-skilled PMs.