2026 Salary Data · London, United Kingdom

VP of Product Salary in London

How much does a VP of Product make in London? Salary data, top employers, and career insights for VPs of Product in the Greater London area.

$324K
Median Total Comp
-20%
vs National Avg
very-high
Cost of Living
4,000+
Product Roles

How Much Does a VP of Product Make in London?

The median total compensation for a VP of Product in London is $324K, which is 20% below the national average. London is one of the highest-cost markets, but VP Product salaries here reflect the concentration of Fintech and AI / Machine Learning companies competing for talent. The 25th to 75th percentile range spans $252K to $424K.

Salaries in London are denominated in local currency. The $324K figure is a USD equivalent based on purchasing power parity. Salaries are denominated in GBP and typically 20-30% below US equivalents, but London offers access to the EMEA market and strong public services.

$220K$496K
P25-P75 Median

AI Specialization Premium in London

Standard VP Product
$324K
$252K - $424K
AI-Specialized VP Product
$382K
$297K - $500K

VPs of Product with AI/ML experience earn a 18% premium in London. London has a strong AI ecosystem, increasing demand for AI-skilled product talent.

VP of Product Salary by Company Type in London

FAANG / Big Tech
$421K
+30%
Pre-IPO Unicorn
$373K
+15%
Growth Startup (B/C)
$324K
Baseline
Enterprise / Fortune 500
$340K
+5%
Early Startup (Seed/A)
$275K
-15%
Agency / Consulting
$259K
-20%

Top Employers for VPs of Product in London

GoogleMetaAmazonRevolutWiseMonzoDeliverooCheckout.com

London is the largest tech market in Europe with particular strength in fintech (Revolut, Wise, Monzo). Salaries are denominated in GBP and typically 20-30% below US equivalents, but London offers access to the EMEA market and strong public services.

FintechAI / Machine LearningE-commerce / Marketplace

Other Product Roles in London

Chief Product Officer
15+ years
$384K
+19%
Director of Product
10-15 years
$296K
-9%
Staff Product Manager
8-12 years
$252K
-22%
AI Product Manager
3-7 years
$244K
-25%
Platform Product Manager
5-9 years
$220K
-32%
Technical Product Manager
4-8 years
$216K
-33%

VP of Product Salary in Other Cities

Dublin, Ireland
high cost of living
$304K
-6%
Amsterdam, Netherlands
high cost of living
$284K
-12%
Berlin, Germany
moderate cost of living
$263K
-19%
New York City, NY
very-high cost of living
$466K
+44%
San Francisco, CA
very-high cost of living
$486K
+50%
San Jose, CA
very-high cost of living
$478K
+48%
Seattle, WA
high cost of living
$454K
+40%

Frequently Asked Questions

How much does a VP of Product make in London?+
The median total compensation for a VP of Product in London is $324K, with the 25th to 75th percentile range spanning $252K to $424K. This is 20% below the national average of $405K.
What companies hire VPs of Product in London?+
Top employers for VPs of Product in London include Google, Meta, Amazon, Revolut, Wise. London is the largest tech market in Europe with particular strength in fintech (Revolut, Wise, Monzo).
Is London a good city for VPs of Product?+
London has a very-strong product job market with approximately 4,000+ open product roles. The cost of living is very-high. Strong industries include Fintech, AI / Machine Learning, E-commerce / Marketplace.
How does VP of Product salary in London compare to other cities?+
London pays 20% below the national average for VPs of Product. For comparison, San Francisco pays +20%, New York pays +12%, and Austin is the baseline. Similar markets include Dublin, Amsterdam, Berlin, New York City.
Do VPs of Product in London earn more with AI experience?+
Yes. The AI specialization premium for VPs of Product in London is 18%, bringing the median from $324K to $382K. London has a strong AI ecosystem, which increases demand for AI-skilled PMs.
View National VP Product SalaryFull PM Salary ExplorerCareer Path Finder