2026 Salary Data · London, United Kingdom

Director of Product Salary in London

How much does a Director of Product make in London? Salary data, top employers, and career insights for Directors of Product in the Greater London area.

$296K
Median Total Comp
-20%
vs National Avg
very-high
Cost of Living
4,000+
Product Roles

How Much Does a Director of Product Make in London?

The median total compensation for a Director of Product in London is $296K, which is 20% below the national average. London is one of the highest-cost markets, but Director salaries here reflect the concentration of Fintech and AI / Machine Learning companies competing for talent. The 25th to 75th percentile range spans $228K to $380K.

Salaries in London are denominated in local currency. The $296K figure is a USD equivalent based on purchasing power parity. Salaries are denominated in GBP and typically 20-30% below US equivalents, but London offers access to the EMEA market and strong public services.

$196K$448K
P25-P75 Median

AI Specialization Premium in London

Standard Director
$296K
$228K - $380K
AI-Specialized Director
$361K
$278K - $464K

Directors of Product with AI/ML experience earn a 22% premium in London. London has a strong AI ecosystem, increasing demand for AI-skilled product talent.

Director of Product Salary by Company Type in London

FAANG / Big Tech
$385K
+30%
Pre-IPO Unicorn
$340K
+15%
Growth Startup (B/C)
$296K
Baseline
Enterprise / Fortune 500
$311K
+5%
Early Startup (Seed/A)
$252K
-15%
Agency / Consulting
$237K
-20%

Top Employers for Directors of Product in London

GoogleMetaAmazonRevolutWiseMonzoDeliverooCheckout.com

London is the largest tech market in Europe with particular strength in fintech (Revolut, Wise, Monzo). Salaries are denominated in GBP and typically 20-30% below US equivalents, but London offers access to the EMEA market and strong public services.

FintechAI / Machine LearningE-commerce / Marketplace

Other Product Roles in London

Chief Product Officer
15+ years
$384K
+30%
VP of Product
12+ years
$324K
+9%
Staff Product Manager
8-12 years
$252K
-15%
AI Product Manager
3-7 years
$244K
-18%
Platform Product Manager
5-9 years
$220K
-26%
Technical Product Manager
4-8 years
$216K
-27%

Director of Product Salary in Other Cities

Dublin, Ireland
high cost of living
$278K
-6%
Amsterdam, Netherlands
high cost of living
$259K
-12%
Berlin, Germany
moderate cost of living
$241K
-19%
New York City, NY
very-high cost of living
$425K
+44%
San Francisco, CA
very-high cost of living
$444K
+50%
San Jose, CA
very-high cost of living
$437K
+48%
Seattle, WA
high cost of living
$414K
+40%

Frequently Asked Questions

How much does a Director of Product make in London?+
The median total compensation for a Director of Product in London is $296K, with the 25th to 75th percentile range spanning $228K to $380K. This is 20% below the national average of $370K.
What companies hire Directors of Product in London?+
Top employers for Directors of Product in London include Google, Meta, Amazon, Revolut, Wise. London is the largest tech market in Europe with particular strength in fintech (Revolut, Wise, Monzo).
Is London a good city for Directors of Product?+
London has a very-strong product job market with approximately 4,000+ open product roles. The cost of living is very-high. Strong industries include Fintech, AI / Machine Learning, E-commerce / Marketplace.
How does Director of Product salary in London compare to other cities?+
London pays 20% below the national average for Directors of Product. For comparison, San Francisco pays +20%, New York pays +12%, and Austin is the baseline. Similar markets include Dublin, Amsterdam, Berlin, New York City.
Do Directors of Product in London earn more with AI experience?+
Yes. The AI specialization premium for Directors of Product in London is 22%, bringing the median from $296K to $361K. London has a strong AI ecosystem, which increases demand for AI-skilled PMs.
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