2026 Salary Data · San Diego, CA

VP of Product Salary in San Diego

How much does a VP of Product make in San Diego? Salary data, top employers, and career insights for VPs of Product in the San Diego area.

$405K
Median Total Comp
Baseline
vs National Avg
high
Cost of Living
600+
Product Roles

How Much Does a VP of Product Make in San Diego?

VPs of Product in San Diego earn a median of $405K in total compensation, 0% above the national average. The cost of living is above average, but San Diego's strength in Healthcare / Healthtech creates steady demand for experienced product talent. Salaries range from $315K (25th percentile) to $530K (75th percentile).

San Diego's cost-of-living index is 140 (vs 100 national average), placing it in the moderate range. A $405K VP Product salary provides solid purchasing power relative to the national average.

$275K$620K
P25-P75 Median

AI Specialization Premium in San Diego

Standard VP Product
$405K
$315K - $530K
AI-Specialized VP Product
$478K
$372K - $625K

VPs of Product with AI/ML experience earn a 18% premium in San Diego. While San Diego's AI ecosystem is still growing, companies here pay the premium to attract AI-experienced PMs.

VP of Product Salary by Company Type in San Diego

FAANG / Big Tech
$527K
+30%
Pre-IPO Unicorn
$466K
+15%
Growth Startup (B/C)
$405K
Baseline
Enterprise / Fortune 500
$425K
+5%
Early Startup (Seed/A)
$344K
-15%
Agency / Consulting
$324K
-20%

Top Employers for VPs of Product in San Diego

QualcommIntuitServiceNowIlluminaTeradataViasat

San Diego has a growing tech scene anchored by Qualcomm and a strong biotech cluster. PM roles often intersect with healthcare, defense, and IoT. Quality of life is a major draw for relocating PMs.

Healthcare / HealthtechDeveloper Tools / InfrastructureB2B SaaS (General)

Other Product Roles in San Diego

Chief Product Officer
15+ years
$480K
+19%
Director of Product
10-15 years
$370K
-9%
Staff Product Manager
8-12 years
$315K
-22%
AI Product Manager
3-7 years
$305K
-25%
Platform Product Manager
5-9 years
$275K
-32%
Technical Product Manager
4-8 years
$270K
-33%

VP of Product Salary in Other Cities

Los Angeles, CA
high cost of living
$413K
+2%
Phoenix, AZ
moderate cost of living
$356K
-12%
Denver, CO
moderate cost of living
$393K
-3%
Austin, TX
moderate cost of living
$393K
-3%
San Francisco, CA
very-high cost of living
$486K
+20%
San Jose, CA
very-high cost of living
$478K
+18%
New York City, NY
very-high cost of living
$466K
+15%

Frequently Asked Questions

How much does a VP of Product make in San Diego?+
The median total compensation for a VP of Product in San Diego is $405K, with the 25th to 75th percentile range spanning $315K to $530K. This is 0% above the national average of $405K.
What companies hire VPs of Product in San Diego?+
Top employers for VPs of Product in San Diego include Qualcomm, Intuit, ServiceNow, Illumina, Teradata. San Diego has a growing tech scene anchored by Qualcomm and a strong biotech cluster.
Is San Diego a good city for VPs of Product?+
San Diego has a moderate product job market with approximately 600+ open product roles. The cost of living is high. Strong industries include Healthcare / Healthtech, Developer Tools / Infrastructure, B2B SaaS (General).
How does VP of Product salary in San Diego compare to other cities?+
San Diego pays 0% above the national average for VPs of Product. For comparison, San Francisco pays +20%, New York pays +12%, and Austin is the baseline. Similar markets include Los Angeles, Phoenix, Denver, Austin.
Do VPs of Product in San Diego earn more with AI experience?+
Yes. The AI specialization premium for VPs of Product in San Diego is 18%, bringing the median from $405K to $478K. While San Diego's AI ecosystem is still developing, companies here still pay the premium for AI-experienced PMs.
View National VP Product SalaryFull PM Salary ExplorerCareer Path Finder