Identity & Access Management
Passwordless auth and zero-trust identity are replacing traditional IAM stacks.
Growth Overview
12-Month Trend
Growth Rate
Market Size Projection
Overview
Platforms for authentication, authorization, and identity governance. Passkeys, biometric auth, and decentralized identity are replacing passwords. The zero-trust shift means every request needs identity verification, expanding IAM from a one-time login to continuous authentication across every microservice and API call.
What's Driving This Growth?
- ▸Passkeys adoption accelerating (Apple, Google, Microsoft all supporting native passkeys)
- ▸Zero-trust architecture requiring identity verification at every layer
- ▸Workforce identity management becoming critical for hybrid/remote teams
- ▸API-first auth services (Clerk, Auth0, WorkOS) lowering integration barriers
Market Signals
- ✓Clerk raised $50M for developer-first authentication platform
- ✓WorkOS raised $72M for enterprise identity features (SSO, SCIM, RBAC)
- ✓Google reported 40% reduction in account compromise after passkey rollout
SaaS Opportunities
Specific product ideas and niches within this trend where you could build and launch a micro-SaaS product:
Buildable Ideas in This Trend
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