📈 steady-growthhigh confidence2-3 yearsSecurity & Compliance

Identity & Access Management

Passwordless auth and zero-trust identity are replacing traditional IAM stacks.

Growth Overview

13.7%
CAGR
+18%
YoY Growth
+45%
Search Growth
$43.1B
by 2030

12-Month Trend

Growth Rate

0%25%50%

Market Size Projection

$18.5B
Current (2025)
$43.1B
by 2030

Overview

Platforms for authentication, authorization, and identity governance. Passkeys, biometric auth, and decentralized identity are replacing passwords. The zero-trust shift means every request needs identity verification, expanding IAM from a one-time login to continuous authentication across every microservice and API call.

What's Driving This Growth?

  • Passkeys adoption accelerating (Apple, Google, Microsoft all supporting native passkeys)
  • Zero-trust architecture requiring identity verification at every layer
  • Workforce identity management becoming critical for hybrid/remote teams
  • API-first auth services (Clerk, Auth0, WorkOS) lowering integration barriers

Market Signals

  • Clerk raised $50M for developer-first authentication platform
  • WorkOS raised $72M for enterprise identity features (SSO, SCIM, RBAC)
  • Google reported 40% reduction in account compromise after passkey rollout

SaaS Opportunities

Specific product ideas and niches within this trend where you could build and launch a micro-SaaS product:

Passkey-as-a-service for SMB websites and apps
Machine-to-machine identity for AI agent authentication
Workforce identity governance for companies with 50-500 employees
Role-based access control visualization and audit tools

Buildable Ideas in This Trend

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