Developer Tools$5K-20K MRRMedium competition1-3 Monthstrending

Feature Flag Lite

Feature flags for indie hackers. No enterprise bloat, $9/month.

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● The Problem

LaunchDarkly costs $10K+/year. Open-source alternatives like Unleash require self-hosting. Indie developers and small teams want feature flags but can not justify the cost or maintenance burden.

● The Solution

A hosted feature flag service with a dead-simple SDK. Boolean flags, percentage rollouts, and user targeting. No A/B testing, no analytics, no enterprise features. Just flags that work.

Key Signals

MRR Potential

$5K-20K

Competition

Medium

Build Time

1-3 Months

Search Trend

rising

Market Timing

Feature flags are now considered best practice, but pricing has not caught up with the indie hacker market.

MVP Feature List

  1. 1Boolean and percentage flags
  2. 2JavaScript/React SDK
  3. 3REST API
  4. 4Dashboard UI
  5. 5Environment support (dev/staging/prod)

Suggested Tech Stack

Next.jsPostgreSQLRedisEdge Workers

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Replit Agent

Full-stack MVP app

Build a full-stack MVP for "Feature Flag Lite". PRODUCT Feature flags for indie hackers. No enterprise bloat, $9/month.

Bolt.new

Next.js prototype

Create a working prototype of "Feature Flag Lite". OVERVIEW Feature flags for indie hackers. No enterprise bloat, $9/month.

v0 by Vercel

Marketing landing page

Design a high-converting marketing landing page for "Feature Flag Lite". PRODUCT Feature Flag Lite: Feature flags for indie hackers. No enterprise bloat, $9/month.

Go-to-Market Strategy

Position explicitly against LaunchDarkly pricing. "Feature flags should cost $9, not $900." Launch on Indie Hackers, Hacker News. Integrate with popular frameworks for zero-config setup.

Target Audience

Indie HackersSmall SaaS TeamsBootstrapped Startups

Monetization

Tiered Plans

Competitive Landscape

LaunchDarkly owns enterprise. Flagsmith is open-source but complex. Flipt is self-hosted only. No one owns the "simple and cheap" segment well.

Why Now?

Feature flags shifted from optional to expected. Developers want them everywhere but the market only serves large teams.

Tools & Resources to Get Started

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