2026 Salary Data · Minneapolis, MN

VP of Product Salary in Minneapolis

How much does a VP of Product make in Minneapolis? Salary data, top employers, and career insights for VPs of Product in the Minneapolis-St. Paul area.

$373K
Median Total Comp
-8%
vs National Avg
moderate
Cost of Living
550+
Product Roles

How Much Does a VP of Product Make in Minneapolis?

VPs of Product in Minneapolis earn a median total compensation of $373K, 8% below the national average. Minneapolis offers a balance of competitive salaries and manageable cost of living (index: 105). The strong job market features approximately 550+ open product roles, with strength in E-commerce / Marketplace and Healthcare / Healthtech.

Minneapolis's cost-of-living index is 105 (vs 100 national average), placing it in the moderate range. A $373K VP Product salary provides solid purchasing power relative to the national average.

$253K$570K
P25-P75 Median

AI Specialization Premium in Minneapolis

Standard VP Product
$373K
$290K - $488K
AI-Specialized VP Product
$440K
$342K - $576K

VPs of Product with AI/ML experience earn a 18% premium in Minneapolis. While Minneapolis's AI ecosystem is still growing, companies here pay the premium to attract AI-experienced PMs.

VP of Product Salary by Company Type in Minneapolis

FAANG / Big Tech
$485K
+30%
Pre-IPO Unicorn
$429K
+15%
Growth Startup (B/C)
$373K
Baseline
Enterprise / Fortune 500
$392K
+5%
Early Startup (Seed/A)
$317K
-15%
Agency / Consulting
$298K
-20%

Top Employers for VPs of Product in Minneapolis

TargetBest BuyUnitedHealthOptumC.H. Robinson3MGeneral Mills

Minneapolis-St. Paul has a strong corporate tech scene anchored by Target and Best Buy's digital transformations. UnitedHealth/Optum is one of the largest healthtech employers. Fortune 500 density means many enterprise PM roles.

E-commerce / MarketplaceHealthcare / HealthtechB2B SaaS (General)

Other Product Roles in Minneapolis

Chief Product Officer
15+ years
$442K
+18%
Director of Product
10-15 years
$340K
-9%
Staff Product Manager
8-12 years
$290K
-22%
AI Product Manager
3-7 years
$281K
-25%
Platform Product Manager
5-9 years
$253K
-32%
Technical Product Manager
4-8 years
$248K
-34%

VP of Product Salary in Other Cities

Chicago, IL
moderate cost of living
$377K
+1%
Detroit, MI
moderate cost of living
$352K
-6%
Kansas City, MO
low cost of living
$344K
-8%
Denver, CO
moderate cost of living
$393K
+5%
San Francisco, CA
very-high cost of living
$486K
+30%
San Jose, CA
very-high cost of living
$478K
+28%
New York City, NY
very-high cost of living
$466K
+25%

Frequently Asked Questions

How much does a VP of Product make in Minneapolis?+
The median total compensation for a VP of Product in Minneapolis is $373K, with the 25th to 75th percentile range spanning $290K to $488K. This is 8% below the national average of $405K.
What companies hire VPs of Product in Minneapolis?+
Top employers for VPs of Product in Minneapolis include Target, Best Buy, UnitedHealth, Optum, C.H. Robinson. Minneapolis-St.
Is Minneapolis a good city for VPs of Product?+
Minneapolis has a strong product job market with approximately 550+ open product roles. The cost of living is moderate. Strong industries include E-commerce / Marketplace, Healthcare / Healthtech, B2B SaaS (General).
How does VP of Product salary in Minneapolis compare to other cities?+
Minneapolis pays 8% below the national average for VPs of Product. For comparison, San Francisco pays +20%, New York pays +12%, and Austin is the baseline. Similar markets include Chicago, Detroit, Kansas City, Denver.
Do VPs of Product in Minneapolis earn more with AI experience?+
Yes. The AI specialization premium for VPs of Product in Minneapolis is 18%, bringing the median from $373K to $440K. While Minneapolis's AI ecosystem is still developing, companies here still pay the premium for AI-experienced PMs.
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