2026 Salary Data · Dallas, TX

VP of Product Salary in Dallas

How much does a VP of Product make in Dallas? Salary data, top employers, and career insights for VPs of Product in the Dallas-Fort Worth area.

$377K
Median Total Comp
-7%
vs National Avg
moderate
Cost of Living
1,000+
Product Roles

How Much Does a VP of Product Make in Dallas?

VPs of Product in Dallas earn a median total compensation of $377K, 7% below the national average. Dallas offers a balance of competitive salaries and manageable cost of living (index: 105). The strong job market features approximately 1,000+ open product roles, with strength in B2B SaaS (General) and Fintech.

Dallas's cost-of-living index is 105 (vs 100 national average), placing it in the moderate range. A $377K VP Product salary provides solid purchasing power relative to the national average.

$256K$577K
P25-P75 Median

AI Specialization Premium in Dallas

Standard VP Product
$377K
$293K - $493K
AI-Specialized VP Product
$445K
$346K - $582K

VPs of Product with AI/ML experience earn a 18% premium in Dallas. While Dallas's AI ecosystem is still growing, companies here pay the premium to attract AI-experienced PMs.

VP of Product Salary by Company Type in Dallas

FAANG / Big Tech
$490K
+30%
Pre-IPO Unicorn
$434K
+15%
Growth Startup (B/C)
$377K
Baseline
Enterprise / Fortune 500
$396K
+5%
Early Startup (Seed/A)
$320K
-15%
Agency / Consulting
$302K
-20%

Top Employers for VPs of Product in Dallas

AT&TToyotaMcKessonTexas InstrumentsMatch GroupYum! BrandsBrinker

DFW is one of the largest corporate HQ markets in the US, with strong enterprise tech and telecom presence. No state income tax. The PM market skews toward enterprise and B2B roles rather than consumer tech.

B2B SaaS (General)FintechE-commerce / Marketplace

Other Product Roles in Dallas

Chief Product Officer
15+ years
$446K
+18%
Director of Product
10-15 years
$344K
-9%
Staff Product Manager
8-12 years
$293K
-22%
AI Product Manager
3-7 years
$284K
-25%
Platform Product Manager
5-9 years
$256K
-32%
Technical Product Manager
4-8 years
$251K
-33%

VP of Product Salary in Other Cities

Austin, TX
moderate cost of living
$393K
+4%
Houston, TX
moderate cost of living
$377K
Same
San Antonio, TX
low cost of living
$344K
-9%
Atlanta, GA
moderate cost of living
$373K
-1%
San Francisco, CA
very-high cost of living
$486K
+29%
San Jose, CA
very-high cost of living
$478K
+27%
New York City, NY
very-high cost of living
$466K
+24%

Frequently Asked Questions

How much does a VP of Product make in Dallas?+
The median total compensation for a VP of Product in Dallas is $377K, with the 25th to 75th percentile range spanning $293K to $493K. This is 7% below the national average of $405K.
What companies hire VPs of Product in Dallas?+
Top employers for VPs of Product in Dallas include AT&T, Toyota, McKesson, Texas Instruments, Match Group. DFW is one of the largest corporate HQ markets in the US, with strong enterprise tech and telecom presence.
Is Dallas a good city for VPs of Product?+
Dallas has a strong product job market with approximately 1,000+ open product roles. The cost of living is moderate. Strong industries include B2B SaaS (General), Fintech, E-commerce / Marketplace.
How does VP of Product salary in Dallas compare to other cities?+
Dallas pays 7% below the national average for VPs of Product. For comparison, San Francisco pays +20%, New York pays +12%, and Austin is the baseline. Similar markets include Austin, Houston, San Antonio, Atlanta.
Do VPs of Product in Dallas earn more with AI experience?+
Yes. The AI specialization premium for VPs of Product in Dallas is 18%, bringing the median from $377K to $445K. While Dallas's AI ecosystem is still developing, companies here still pay the premium for AI-experienced PMs.
View National VP Product SalaryFull PM Salary ExplorerCareer Path Finder