2026 Salary Data · Dallas, TX

Director of Product Salary in Dallas

How much does a Director of Product make in Dallas? Salary data, top employers, and career insights for Directors of Product in the Dallas-Fort Worth area.

$344K
Median Total Comp
-7%
vs National Avg
moderate
Cost of Living
1,000+
Product Roles

How Much Does a Director of Product Make in Dallas?

Directors of Product in Dallas earn a median total compensation of $344K, 7% below the national average. Dallas offers a balance of competitive salaries and manageable cost of living (index: 105). The strong job market features approximately 1,000+ open product roles, with strength in B2B SaaS (General) and Fintech.

Dallas's cost-of-living index is 105 (vs 100 national average), placing it in the moderate range. A $344K Director salary provides solid purchasing power relative to the national average.

$228K$521K
P25-P75 Median

AI Specialization Premium in Dallas

Standard Director
$344K
$265K - $442K
AI-Specialized Director
$420K
$323K - $539K

Directors of Product with AI/ML experience earn a 22% premium in Dallas. While Dallas's AI ecosystem is still growing, companies here pay the premium to attract AI-experienced PMs.

Director of Product Salary by Company Type in Dallas

FAANG / Big Tech
$447K
+30%
Pre-IPO Unicorn
$396K
+15%
Growth Startup (B/C)
$344K
Baseline
Enterprise / Fortune 500
$361K
+5%
Early Startup (Seed/A)
$292K
-15%
Agency / Consulting
$275K
-20%

Top Employers for Directors of Product in Dallas

AT&TToyotaMcKessonTexas InstrumentsMatch GroupYum! BrandsBrinker

DFW is one of the largest corporate HQ markets in the US, with strong enterprise tech and telecom presence. No state income tax. The PM market skews toward enterprise and B2B roles rather than consumer tech.

B2B SaaS (General)FintechE-commerce / Marketplace

Other Product Roles in Dallas

Chief Product Officer
15+ years
$446K
+30%
VP of Product
12+ years
$377K
+10%
Staff Product Manager
8-12 years
$293K
-15%
AI Product Manager
3-7 years
$284K
-17%
Platform Product Manager
5-9 years
$256K
-26%
Technical Product Manager
4-8 years
$251K
-27%

Director of Product Salary in Other Cities

Austin, TX
moderate cost of living
$359K
+4%
Houston, TX
moderate cost of living
$344K
Same
San Antonio, TX
low cost of living
$315K
-8%
Atlanta, GA
moderate cost of living
$340K
-1%
San Francisco, CA
very-high cost of living
$444K
+29%
San Jose, CA
very-high cost of living
$437K
+27%
New York City, NY
very-high cost of living
$425K
+24%

Frequently Asked Questions

How much does a Director of Product make in Dallas?+
The median total compensation for a Director of Product in Dallas is $344K, with the 25th to 75th percentile range spanning $265K to $442K. This is 7% below the national average of $370K.
What companies hire Directors of Product in Dallas?+
Top employers for Directors of Product in Dallas include AT&T, Toyota, McKesson, Texas Instruments, Match Group. DFW is one of the largest corporate HQ markets in the US, with strong enterprise tech and telecom presence.
Is Dallas a good city for Directors of Product?+
Dallas has a strong product job market with approximately 1,000+ open product roles. The cost of living is moderate. Strong industries include B2B SaaS (General), Fintech, E-commerce / Marketplace.
How does Director of Product salary in Dallas compare to other cities?+
Dallas pays 7% below the national average for Directors of Product. For comparison, San Francisco pays +20%, New York pays +12%, and Austin is the baseline. Similar markets include Austin, Houston, San Antonio, Atlanta.
Do Directors of Product in Dallas earn more with AI experience?+
Yes. The AI specialization premium for Directors of Product in Dallas is 22%, bringing the median from $344K to $420K. While Dallas's AI ecosystem is still developing, companies here still pay the premium for AI-experienced PMs.
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