2026 Salary Data · Dallas, TX

Product Owner Salary in Dallas

How much does a Product Owner make in Dallas? Salary data, top employers, and career insights for Product Owners in the Dallas-Fort Worth area.

$158K
Median Total Comp
-7%
vs National Avg
moderate
Cost of Living
1,000+
Product Roles

How Much Does a Product Owner Make in Dallas?

Product Owners in Dallas earn a median total compensation of $158K, 7% below the national average. Dallas offers a balance of competitive salaries and manageable cost of living (index: 105). The strong job market features approximately 1,000+ open product roles, with strength in B2B SaaS (General) and Fintech.

Dallas's cost-of-living index is 105 (vs 100 national average), placing it in the moderate range. A $158K PO salary provides solid purchasing power relative to the national average.

$115K$214K
P25-P75 Median

AI Specialization Premium in Dallas

Standard PO
$158K
$133K - $197K
AI-Specialized PO
$186K
$157K - $232K

Product Owners with AI/ML experience earn a 18% premium in Dallas. While Dallas's AI ecosystem is still growing, companies here pay the premium to attract AI-experienced PMs.

Product Owner Salary by Company Type in Dallas

FAANG / Big Tech
$205K
+30%
Pre-IPO Unicorn
$182K
+15%
Growth Startup (B/C)
$158K
Baseline
Enterprise / Fortune 500
$166K
+5%
Early Startup (Seed/A)
$134K
-15%
Agency / Consulting
$126K
-20%

Top Employers for Product Owners in Dallas

AT&TToyotaMcKessonTexas InstrumentsMatch GroupYum! BrandsBrinker

DFW is one of the largest corporate HQ markets in the US, with strong enterprise tech and telecom presence. No state income tax. The PM market skews toward enterprise and B2B roles rather than consumer tech.

B2B SaaS (General)FintechE-commerce / Marketplace

Other Product Roles in Dallas

Chief Product Officer
15+ years
$446K
+182%
VP of Product
12+ years
$377K
+139%
Director of Product
10-15 years
$344K
+118%
Staff Product Manager
8-12 years
$293K
+85%
AI Product Manager
3-7 years
$284K
+80%
Platform Product Manager
5-9 years
$256K
+62%

Product Owner Salary in Other Cities

Austin, TX
moderate cost of living
$165K
+4%
Houston, TX
moderate cost of living
$158K
Same
San Antonio, TX
low cost of living
$145K
-8%
Atlanta, GA
moderate cost of living
$156K
-1%
San Francisco, CA
very-high cost of living
$204K
+29%
San Jose, CA
very-high cost of living
$201K
+27%
New York City, NY
very-high cost of living
$195K
+23%

Frequently Asked Questions

How much does a Product Owner make in Dallas?+
The median total compensation for a Product Owner in Dallas is $158K, with the 25th to 75th percentile range spanning $133K to $197K. This is 7% below the national average of $170K.
What companies hire Product Owners in Dallas?+
Top employers for Product Owners in Dallas include AT&T, Toyota, McKesson, Texas Instruments, Match Group. DFW is one of the largest corporate HQ markets in the US, with strong enterprise tech and telecom presence.
Is Dallas a good city for Product Owners?+
Dallas has a strong product job market with approximately 1,000+ open product roles. The cost of living is moderate. Strong industries include B2B SaaS (General), Fintech, E-commerce / Marketplace.
How does Product Owner salary in Dallas compare to other cities?+
Dallas pays 7% below the national average for Product Owners. For comparison, San Francisco pays +20%, New York pays +12%, and Austin is the baseline. Similar markets include Austin, Houston, San Antonio, Atlanta.
Do Product Owners in Dallas earn more with AI experience?+
Yes. The AI specialization premium for Product Owners in Dallas is 18%, bringing the median from $158K to $186K. While Dallas's AI ecosystem is still developing, companies here still pay the premium for AI-experienced PMs.
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