2026 Salary Data · Dallas, TX

Product Marketing Manager Salary in Dallas

How much does a Product Marketing Manager make in Dallas? Salary data, top employers, and career insights for Product Marketing Managers in the Dallas-Fort Worth area.

$146K
Median Total Comp
-7%
vs National Avg
moderate
Cost of Living
1,000+
Product Roles

How Much Does a Product Marketing Manager Make in Dallas?

Product Marketing Managers in Dallas earn a median total compensation of $146K, 7% below the national average. Dallas offers a balance of competitive salaries and manageable cost of living (index: 105). The strong job market features approximately 1,000+ open product roles, with strength in B2B SaaS (General) and Fintech.

Dallas's cost-of-living index is 105 (vs 100 national average), placing it in the moderate range. A $146K PMM salary provides solid purchasing power relative to the national average.

$107K$198K
P25-P75 Median

Product Marketing Manager Salary by Company Type in Dallas

FAANG / Big Tech
$190K
+30%
Pre-IPO Unicorn
$168K
+15%
Growth Startup (B/C)
$146K
Baseline
Enterprise / Fortune 500
$153K
+5%
Early Startup (Seed/A)
$124K
-15%
Agency / Consulting
$117K
-20%

Top Employers for Product Marketing Managers in Dallas

AT&TToyotaMcKessonTexas InstrumentsMatch GroupYum! BrandsBrinker

DFW is one of the largest corporate HQ markets in the US, with strong enterprise tech and telecom presence. No state income tax. The PM market skews toward enterprise and B2B roles rather than consumer tech.

B2B SaaS (General)FintechE-commerce / Marketplace

Other Product Roles in Dallas

Chief Product Officer
15+ years
$446K
+205%
VP of Product
12+ years
$377K
+158%
Director of Product
10-15 years
$344K
+136%
Staff Product Manager
8-12 years
$293K
+101%
AI Product Manager
3-7 years
$284K
+95%
Platform Product Manager
5-9 years
$256K
+75%

Product Marketing Manager Salary in Other Cities

Austin, TX
moderate cost of living
$152K
+4%
Houston, TX
moderate cost of living
$146K
Same
San Antonio, TX
low cost of living
$133K
-9%
Atlanta, GA
moderate cost of living
$144K
-1%
San Francisco, CA
very-high cost of living
$188K
+29%
San Jose, CA
very-high cost of living
$185K
+27%
New York City, NY
very-high cost of living
$181K
+24%

Frequently Asked Questions

How much does a Product Marketing Manager make in Dallas?+
The median total compensation for a Product Marketing Manager in Dallas is $146K, with the 25th to 75th percentile range spanning $123K to $182K. This is 7% below the national average of $157K.
What companies hire Product Marketing Managers in Dallas?+
Top employers for Product Marketing Managers in Dallas include AT&T, Toyota, McKesson, Texas Instruments, Match Group. DFW is one of the largest corporate HQ markets in the US, with strong enterprise tech and telecom presence.
Is Dallas a good city for Product Marketing Managers?+
Dallas has a strong product job market with approximately 1,000+ open product roles. The cost of living is moderate. Strong industries include B2B SaaS (General), Fintech, E-commerce / Marketplace.
How does Product Marketing Manager salary in Dallas compare to other cities?+
Dallas pays 7% below the national average for Product Marketing Managers. For comparison, San Francisco pays +20%, New York pays +12%, and Austin is the baseline. Similar markets include Austin, Houston, San Antonio, Atlanta.
Do Product Marketing Managers in Dallas earn more with AI experience?+
Yes. The AI specialization premium for Product Marketing Managers in Dallas is 12%, bringing the median from $146K to $164K. While Dallas's AI ecosystem is still developing, companies here still pay the premium for AI-experienced PMs.
View National PMM SalaryFull PM Salary ExplorerCareer Path Finder