OKR Generator
Input your focus areas and get structured Objectives and Key Results with measurement suggestions.
Try: growth, retention, revenue, quality, innovation, efficiency
How to Write Good OKRs
OKRs (Objectives and Key Results) work best when objectives are qualitative and inspiring, while key results are quantitative and measurable. The objective answers "where do we want to go?" and key results answer "how do we know we're getting there?"
Once you have your OKRs, connect them to your product roadmap so every initiative traces back to a measurable outcome. Track the right numbers with our guide to product metrics.
How the OKR generator works
It turns plain-language focus areas into a starter Objective and three Key Results you edit with your own numbers.
What you get: For each focus area you type in (up to three), the generator scans the text for keywords and matches it to one of six templates: growth, retention, revenue, quality, innovation, or efficiency. Each template returns one Objective and three Key Results, each with a named metric and a “from X to Y” placeholder for your actual targets.
Worked example: Typing “reduce churn and improve retention” as a focus area matches the retention template, returning the objective “Improve customer retention and satisfaction” with key results tied to churn rate, Net Promoter Score, and feature adoption, each waiting for you to fill in the X and Y targets.
When to use it: Use the generator to get unstuck on OKR structure, then replace every placeholder with a real baseline and target before you commit to a quarter. See the OKR glossary entry and the guide to writing OKRs for the full method.