JTBD Statement Builder
Build well-structured Jobs-to-be-Done statements step by step. Define who your user is, what triggers their need, and what success looks like.
The JTBD Format
The Jobs-to-be-Done framework captures why users hire a product, not just what they do with it. Every JTBD statement follows this structure:
When [situation], I want to [motivation], so I can [desired outcome].
Step 1: Context
Who is the user, and what situation triggers this job?
Preview
“When [situation], I want to [motivation], so I can [desired outcome].”
Related Resources
JTBD Framework Guide
Deep dive into the Jobs-to-be-Done framework with examples and interview techniques.
Product Discovery Handbook
Learn how to run effective discovery, from user interviews to validation experiments.
Assumption Mapper
Map and prioritize your riskiest assumptions after identifying user jobs.
JTBD Glossary Entry
Quick reference for the Jobs-to-be-Done concept and its core principles.
RICE vs ICE vs MoSCoW
Once you know the jobs, prioritize them using the right scoring framework.