User Research Templates
Templates for user research and discovery. Interview scripts, survey designs, persona building, journey maps, and usability test plans.
User research templates standardize how your team gathers and synthesizes customer insights. Whether you are conducting interviews, running surveys, mapping journeys, or testing prototypes, these templates ensure consistent quality and actionable outputs.
Interviews & Observation
Contextual Inquiry Template for User Research
A contextual inquiry field study protocol covering site selection, observation guide, master-apprentice interview technique, artifact collection.
Diary Study Template for User Research
A diary study protocol template covering participant recruitment, study design, daily prompts, entry analysis, and synthesis framework.
User Interview Script Template for User Research
A ready-to-use interview script with warm-up questions, core discovery probes, follow-up techniques, and a post-interview debrief sheet.
Surveys & Feedback
Survey Design Template for User Research
A customer survey design template for product managers. Covers question types, survey structure, sampling strategy, bias avoidance, and a full analysis...
User Feedback Collection Template
Free user feedback template for product managers. Collect, tag, and synthesize user feedback with structured forms, sentiment tracking, and theme analysis.
Frameworks
Customer Journey Map Template for PMs
A structured customer journey map template with stages, touchpoints, emotions, pain points, and a filled SaaS example to guide your mapping.
Empathy Map Template for User Research
Free empathy map template with Says, Thinks, Does, Feels quadrants. Includes a group facilitation guide, a filled example for an enterprise buyer.
Jobs to Be Done Template for User Research
Free JTBD template for product teams. Capture customer jobs, desired outcomes, pain points, and hiring criteria to build products people actually choose.
User Persona Template for User Research
Free user persona template for product managers. Build research-backed personas with demographics, goals, pain points, jobs-to-be-done, and behavioral...
Testing & Synthesis
Feedback Classification Template
A structured template for classifying product feedback by theme, urgency, and user segment. Includes a tagging taxonomy, severity matrix, and routing.
Research Repository Template for User Research
Free research repository template for product teams. Build a searchable, organized archive of user research findings that the entire team can reference.
Usability Testing Scenario Template: Design & Document
Usability testing scenario template for planning sessions, documenting tasks, and capturing user interactions with severity ratings and findings.
Frequently Asked Questions
How do I create a user interview guide?+
Start with your research question. Write 8-12 open-ended questions that explore the problem space without leading the participant. Include warm-up questions, core questions, and wrap-up. Never ask about future behavior ("Would you use X?"). Instead ask about past behavior ("Tell me about the last time you...").
When should I use surveys vs. interviews?+
Interviews for depth, surveys for breadth. Use interviews (5-8 participants) to understand why. Use surveys (100+ responses) to quantify how many. Start with interviews to generate hypotheses, then validate with surveys.
What is a research repository?+
A research repository is a centralized, searchable archive of all your team's research findings: interview notes, survey results, usability tests, and insights. It prevents duplicate research and helps new team members learn from past studies.
Related Resources
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