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Product Metrics Report Template
A weekly and monthly product metrics report template for sharing performance data with stakeholders.
Updated 2026-03-04
Product Metrics Report
| # | Metric | Target | Current | Progress % | Owner | Status | |
|---|---|---|---|---|---|---|---|
| 1 | 140 | ||||||
| 2 | 98 | ||||||
| 3 | 84 | ||||||
| 4 | 75 | ||||||
| 5 | 75 |
#1
140
#2
98
#3
84
#4
75
#5
75
Edit the values above to try it with your own data. Your changes are saved locally.
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Frequently Asked Questions
How often should I send a metrics report?+
Weekly reports work well for teams actively shipping and running experiments. Monthly reports work well for stakeholders who need a broader view. Most PMs do both: a concise weekly update for the immediate team and cross-functional partners, and a thorough monthly report for leadership. Do not report more frequently than weekly unless you are in launch mode.
How many metrics should be in the report?+
Five to eight metrics for a weekly report. Eight to twelve for a monthly report. If you include more, the report becomes a data dump and stakeholders stop reading it. Use the three-tier hierarchy from the [KPI dashboard template](/templates/kpi-dashboard-template): 1-2 business outcomes, 2-3 product health metrics, and 3-5 leading indicators.
What do I do when a metric is flat and nothing interesting happened?+
Keep the metric in the summary table with its status, but skip the deep dive. Your narrative should focus on metrics that moved meaningfully or are at risk. A report where every metric gets equal airtime signals that the PM does not know which metrics matter most. Let stable metrics stay in the summary row.
Should I include raw data or just summaries?+
Summaries in the report body. Raw data in an appendix or linked dashboard. Stakeholders want the narrative: what happened, why, and what are we doing. The data-curious will click through to the dashboard. Including too much raw data in the report body makes it harder to find the signal.
How do I handle metrics where I do not know why they changed?+
Say so honestly. "Churn increased 0.3 pp this week. The root cause is not yet clear. We are investigating two hypotheses: (1) a pricing change affecting annual renewals, and (2) a support ticket spike correlated with the latest release." Stakeholders trust PMs who acknowledge uncertainty more than PMs who speculate. ---
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