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Opportunity Scoring Template for Prioritization
Score product opportunities using the Opportunity Solution Tree method. Evaluate opportunities by customer importance and current satisfaction to find...
Updated 2026-03-05
Opportunity Scoring
| # | Item | Value (1-10) | Effort (1-10) | Score | Priority | Owner | |
|---|---|---|---|---|---|---|---|
| 1 | 3.0 | ||||||
| 2 | 2.5 | ||||||
| 3 | 1.8 | ||||||
| 4 | 1.2 | ||||||
| 5 | 1.1 |
#1
3.0
#2
2.5
#3
1.8
#4
1.2
#5
1.1
Edit the values above to try it with your own data. Your changes are saved locally.
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Frequently Asked Questions
How is opportunity scoring different from RICE?+
Opportunity scoring focuses on the demand side: what do customers need and how well is that need met today. [RICE scoring](/frameworks/rice-framework) focuses on the supply side: how much impact will a specific solution deliver relative to the effort. Use opportunity scoring to decide where to focus, then RICE to decide what to build.
What if I do not have survey data?+
Start with qualitative data from 8 to 12 customer interviews. Have interviewees rate importance and satisfaction on a 1-10 scale during the conversation. This gives you directional scores you can refine later with larger surveys.
How many opportunities should I evaluate?+
Evaluate 8 to 20 outcomes per session. Fewer than 8 may miss important gaps. More than 20 becomes unwieldy and the scoring loses precision. If you have 40 outcomes, cluster them into themes first.
What does a negative gap score mean?+
A negative gap means satisfaction exceeds importance. The customer is more than happy with your current solution for that outcome. This is an over-served area where you may be over-investing engineering resources.
How often should I re-run opportunity scoring?+
Re-score after each major research round, typically once per quarter. Customer needs and satisfaction levels shift as you ship improvements and as competitors change the market. A quarterly cadence keeps your opportunity map current.
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