Opportunity Scoring Template for Prioritization

Opportunity scoring focuses on the demand side: what do customers need and how well is that need met today. [RICE scoring](/frameworks/rice-framework) focuses on the supply side: how much impact will a specific solution deliver relative to the effort. Use opportunity scoring to decide where to focus, then RICE to decide what to build.

Start with qualitative data from 8 to 12 customer interviews. Have interviewees rate importance and satisfaction on a 1-10 scale during the conversation. This gives you directional scores you can refine later with larger surveys.

Evaluate 8 to 20 outcomes per session. Fewer than 8 may miss important gaps. More than 20 becomes unwieldy and the scoring loses precision. If you have 40 outcomes, cluster them into themes first.

A negative gap means satisfaction exceeds importance. The customer is more than happy with your current solution for that outcome. This is an over-served area where you may be over-investing engineering resources.

Re-score after each major research round, typically once per quarter. Customer needs and satisfaction levels shift as you ship improvements and as competitors change the market. A quarterly cadence keeps your opportunity map current.