Quick Answer (TL;DR)
This free PowerPoint GTM roadmap template organizes your product launch into three phases. Pre-launch, launch, and post-launch. With swimlanes for product, marketing, sales, and customer success. Each team sees their deliverables and deadlines on a shared timeline. Download the .pptx, customize the phases, and align your cross-functional teams before launch day.
What This Template Includes
- Cover slide. Title slide with product name, launch date, and GTM owner.
- Instructions slide. How to set up the three phases, assign team deliverables, and run launch readiness reviews.
- Blank GTM roadmap slide. Three phase columns (pre-launch, launch, post-launch) with four team swimlanes. Dashed placeholders for activity cards with owner and due date fields.
- Filled example slide. A complete GTM roadmap for a SaaS feature launch showing 16 activities across four teams, with dependencies marked between cross-team deliverables.
The Three GTM Phases
Pre-Launch (T-8 to T-2 weeks)
The pre-launch phase covers everything that needs to be true before launch day. Product finalizes the feature and completes QA. Marketing prepares positioning, messaging, and launch assets. Sales builds talk tracks and demo environments. Customer success creates help docs and trains the support team.
The most common GTM failure happens here: teams work in parallel without syncing, and launch day reveals that the sales deck describes features that changed during development, or the help docs reference a UI that was redesigned two weeks ago. The GTM roadmap prevents this by making all teams' deliverables visible on a single slide.
Launch (T-0)
Launch day activities happen on a tight timeline. Product flips the feature flag. Marketing publishes the blog post, sends the email announcement, and activates social campaigns. Sales reaches out to target accounts. Customer success monitors support queues for early issues.
The template includes a launch-day checklist card that sequences these activities by hour. Timing matters: you do not want the blog post going live before the feature flag is flipped, or sales calling customers before the help docs are published.
Post-Launch (T+1 to T+4 weeks)
Post-launch work is where most GTM plans fall short. The template includes post-launch activities: product monitors adoption metrics, marketing runs retargeting campaigns, sales follows up with demo requests, and customer success collects early feedback.
The post-launch phase also includes a launch retrospective card. Within two weeks of launch, the cross-functional team should review what went well, what broke, and what to improve for the next launch.
How to Use This Template
1. Set the launch date and work backward
Pin the launch date in the middle column. Count back 6-8 weeks for pre-launch activities. Extend 2-4 weeks forward for post-launch. Adjust based on launch complexity. A new product launch needs more pre-launch time than a minor feature update.
2. Assign team swimlanes
Each row belongs to one team: product, marketing, sales, customer success. Add or remove rows based on your organization. Some launches involve partnerships, legal, or finance teams. Add swimlanes as needed.
3. Fill in deliverables
For each team-phase intersection, list the key deliverables with owners and due dates. Be specific: "Sales talk track draft reviewed by PM" is better than "Sales enablement." Include review and approval steps. These are where timelines typically slip.
4. Mark dependencies
Draw connector lines between deliverables that depend on each other. Marketing cannot finalize the launch blog until product confirms the final feature scope. Sales cannot build the demo until the staging environment is ready. Making dependencies explicit prevents last-minute surprises.
5. Run launch readiness reviews
At T-4 weeks and T-1 week, walk through the GTM roadmap with all teams. Check every deliverable against its due date. Any item that is red or behind schedule needs an action plan or a scope reduction before launch day. The template includes a readiness checklist slide for this review.
When to Use This Template
A GTM roadmap is necessary when a launch involves more than one team. Specifically:
- New product launches that require coordinated marketing, sales, and support readiness
- Major feature launches where customers need to be informed and trained
- Pricing or packaging changes that affect sales conversations and billing systems
- Market expansion into new segments or geographies with different messaging
- Partner launches where external teams have their own deliverables and timelines
For smaller launches. A minor feature improvement or a bug fix. You do not need a full GTM roadmap. A simple release note and an internal Slack announcement are sufficient. Save the GTM template for launches where cross-functional coordination is the difference between success and chaos.
If you need to track the release itself at a feature level, use the release plan template alongside this GTM view.
Featured in
This template is featured in Go-to-Market and Product Launch Roadmap Templates, a curated collection of roadmap templates for this use case.
Key Takeaways
- The three-phase structure (pre-launch, launch, post-launch) prevents the common failure of planning only for launch day.
- Team swimlanes make every group's deliverables and dependencies visible on one slide.
- Work backward from the launch date to set realistic pre-launch timelines.
- Run readiness reviews at T-4 weeks and T-1 week to catch blockers before they become crises.
- Include post-launch activities. Adoption monitoring, feedback collection, and a retrospective. To capture full launch value.
- Compatible with Google Slides, Keynote, and LibreOffice Impress. Upload the
.pptxto Google Drive to edit collaboratively in your browser.