2026 Salary Data · Salt Lake City, UT

VP of Product Salary in Salt Lake City

How much does a VP of Product make in Salt Lake City? Salary data, top employers, and career insights for VPs of Product in the Salt Lake City / Silicon Slopes area.

$365K
Median Total Comp
-10%
vs National Avg
moderate
Cost of Living
700+
Product Roles

How Much Does a VP of Product Make in Salt Lake City?

VPs of Product in Salt Lake City earn a median total compensation of $365K, 10% below the national average. Salt Lake City offers a balance of competitive salaries and manageable cost of living (index: 115). The strong job market features approximately 700+ open product roles, with strength in B2B SaaS (General) and Fintech.

Salt Lake City's cost-of-living index is 115 (vs 100 national average), placing it in the moderate range. A $365K VP Product salary provides solid purchasing power relative to the national average.

$248K$558K
P25-P75 Median

AI Specialization Premium in Salt Lake City

Standard VP Product
$365K
$284K - $477K
AI-Specialized VP Product
$431K
$335K - $563K

VPs of Product with AI/ML experience earn a 18% premium in Salt Lake City. While Salt Lake City's AI ecosystem is still growing, companies here pay the premium to attract AI-experienced PMs.

VP of Product Salary by Company Type in Salt Lake City

FAANG / Big Tech
$475K
+30%
Pre-IPO Unicorn
$420K
+15%
Growth Startup (B/C)
$365K
Baseline
Enterprise / Fortune 500
$383K
+5%
Early Startup (Seed/A)
$310K
-15%
Agency / Consulting
$292K
-20%

Top Employers for VPs of Product in Salt Lake City

QualtricsPluralsightDomoLucid SoftwareMX TechnologiesPodium

Silicon Slopes has become a legitimate tech hub with several unicorns and public tech companies. Low cost of living combined with strong salaries makes it one of the best value markets for PMs.

B2B SaaS (General)FintechEdTech

Other Product Roles in Salt Lake City

Chief Product Officer
15+ years
$432K
+18%
Director of Product
10-15 years
$333K
-9%
Staff Product Manager
8-12 years
$284K
-22%
AI Product Manager
3-7 years
$275K
-25%
Platform Product Manager
5-9 years
$248K
-32%
Technical Product Manager
4-8 years
$243K
-33%

VP of Product Salary in Other Cities

Denver, CO
moderate cost of living
$393K
+8%
Boise, ID
low cost of living
$340K
-7%
Austin, TX
moderate cost of living
$393K
+8%
Phoenix, AZ
moderate cost of living
$356K
-2%
San Francisco, CA
very-high cost of living
$486K
+33%
San Jose, CA
very-high cost of living
$478K
+31%
New York City, NY
very-high cost of living
$466K
+28%

Frequently Asked Questions

How much does a VP of Product make in Salt Lake City?+
The median total compensation for a VP of Product in Salt Lake City is $365K, with the 25th to 75th percentile range spanning $284K to $477K. This is 10% below the national average of $405K.
What companies hire VPs of Product in Salt Lake City?+
Top employers for VPs of Product in Salt Lake City include Qualtrics, Pluralsight, Domo, Lucid Software, MX Technologies. Silicon Slopes has become a legitimate tech hub with several unicorns and public tech companies.
Is Salt Lake City a good city for VPs of Product?+
Salt Lake City has a strong product job market with approximately 700+ open product roles. The cost of living is moderate. Strong industries include B2B SaaS (General), Fintech, EdTech.
How does VP of Product salary in Salt Lake City compare to other cities?+
Salt Lake City pays 10% below the national average for VPs of Product. For comparison, San Francisco pays +20%, New York pays +12%, and Austin is the baseline. Similar markets include Denver, Boise, Austin, Phoenix.
Do VPs of Product in Salt Lake City earn more with AI experience?+
Yes. The AI specialization premium for VPs of Product in Salt Lake City is 18%, bringing the median from $365K to $431K. While Salt Lake City's AI ecosystem is still developing, companies here still pay the premium for AI-experienced PMs.
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