2026 Salary Data · Richmond, VA

Product Marketing Manager Salary in Richmond

How much does a Product Marketing Manager make in Richmond? Salary data, top employers, and career insights for Product Marketing Managers in the Richmond area.

$137K
Median Total Comp
-13%
vs National Avg
moderate
Cost of Living
200+
Product Roles

How Much Does a Product Marketing Manager Make in Richmond?

Product Marketing Managers in Richmond earn a median total compensation of $137K, 13% below the national average. Richmond offers a balance of competitive salaries and manageable cost of living (index: 100). The moderate job market features approximately 200+ open product roles, with strength in Fintech and E-commerce / Marketplace.

Richmond's cost-of-living index is 100 (vs 100 national average), placing it in the moderate range. A $137K PMM salary provides solid purchasing power relative to the national average.

$100K$185K
P25-P75 Median

Product Marketing Manager Salary by Company Type in Richmond

FAANG / Big Tech
$178K
+30%
Pre-IPO Unicorn
$158K
+15%
Growth Startup (B/C)
$137K
Baseline
Enterprise / Fortune 500
$144K
+5%
Early Startup (Seed/A)
$116K
-15%
Agency / Consulting
$110K
-20%

Top Employers for Product Marketing Managers in Richmond

Capital OneCarMaxCoStar GroupMarkelAltriaWillowTree

Richmond has a small but growing tech scene, anchored by Capital One's tech hub. The city offers low cost of living with proximity to DC. WillowTree (a digital product agency) has brought product-focused culture to the area.

FintechE-commerce / MarketplaceB2B SaaS (General)

Other Product Roles in Richmond

Chief Product Officer
15+ years
$418K
+205%
VP of Product
12+ years
$352K
+157%
Director of Product
10-15 years
$322K
+135%
Staff Product Manager
8-12 years
$274K
+100%
AI Product Manager
3-7 years
$265K
+93%
Platform Product Manager
5-9 years
$239K
+74%

Product Marketing Manager Salary in Other Cities

Washington DC, DC
high cost of living
$165K
+20%
Raleigh, NC
moderate cost of living
$144K
+5%
Charlotte, NC
moderate cost of living
$141K
+3%
Baltimore, MD
moderate cost of living
$141K
+3%
San Francisco, CA
very-high cost of living
$188K
+37%
San Jose, CA
very-high cost of living
$185K
+35%
New York City, NY
very-high cost of living
$181K
+32%

Frequently Asked Questions

How much does a Product Marketing Manager make in Richmond?+
The median total compensation for a Product Marketing Manager in Richmond is $137K, with the 25th to 75th percentile range spanning $115K to $171K. This is 13% below the national average of $157K.
What companies hire Product Marketing Managers in Richmond?+
Top employers for Product Marketing Managers in Richmond include Capital One, CarMax, CoStar Group, Markel, Altria. Richmond has a small but growing tech scene, anchored by Capital One's tech hub.
Is Richmond a good city for Product Marketing Managers?+
Richmond has a moderate product job market with approximately 200+ open product roles. The cost of living is moderate. Strong industries include Fintech, E-commerce / Marketplace, B2B SaaS (General).
How does Product Marketing Manager salary in Richmond compare to other cities?+
Richmond pays 13% below the national average for Product Marketing Managers. For comparison, San Francisco pays +20%, New York pays +12%, and Austin is the baseline. Similar markets include Washington DC, Raleigh, Charlotte, Baltimore.
Do Product Marketing Managers in Richmond earn more with AI experience?+
Yes. The AI specialization premium for Product Marketing Managers in Richmond is 12%, bringing the median from $137K to $153K. While Richmond's AI ecosystem is still developing, companies here still pay the premium for AI-experienced PMs.
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