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Product AnalyticsMid-MarketFree (self-hosted), $23+/mo (cloud)

Matomo

Open-source privacy-focused web analytics alternative to Google Analytics.

Overview

Open-source privacy-focused web analytics alternative to Google Analytics.

Best for:Privacy-conscious teams in regulated industries

Key Strengths

Full data ownership
GDPR compliant by design
Self-hostable
No data sampling

Fit Analysis

Best for Roles

IC Product Manager
6/10
Senior / Staff PM
6/10
Product Ops
6/10
Group PM / PM Lead
5/10

Best for Workflow Needs

Product Analytics
7/10
User Research
2/10
Experimentation & A/B Testing
2/10
Roadmapping & Strategy
0/10

Team Size Fit

1–5 people
7/10
6–20 people
8/10
21–50 people
8/10
50–200 people
7/10
200+ people
6/10

Budget Fit

Free only
9/10
Under $25/seat
8/10
$25–$75/seat
7/10
$75+/seat
6/10
No constraint
6/10

Comparisons

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