Google Analytics
Free web and app analytics platform for tracking traffic, conversions, and user behavior.
Overview
Free web and app analytics platform for tracking traffic, conversions, and user behavior.
Key Strengths
Fit Analysis
Best for Roles
Best for Workflow Needs
Team Size Fit
Budget Fit
Comparisons
Other Product Analytics Tools
Mixpanel
Event-based product analytics with funnels, retention, and cohort analysis.
Free (20M events), $25+/moAmplitude
Digital analytics platform for understanding user behavior, retention, and growth.
Free (50K MTU), custom pricingHeap
Auto-capture analytics that retroactively tracks every user interaction.
Free tier, custom pricingPendo
Product experience platform combining analytics, in-app guides, and feedback.
Free tier, custom pricingPostHog
Open-source product analytics with session replay, feature flags, and A/B testing.
Free (1M events), usage-basedSegment
Customer data platform for collecting, cleaning, and routing event data to any tool.
Free (1K visitors), $120+/moFullStory
Digital experience intelligence with session replay, heatmaps, and frustration signals.
Free (1K sessions), custom pricingLogRocket
Session replay and error tracking that helps teams understand user experience issues.
Free (1K sessions), $99+/moMatomo
Open-source privacy-focused web analytics alternative to Google Analytics.
Free (self-hosted), $23+/mo (cloud)Plausible
Lightweight, privacy-first web analytics with a simple dashboard and no cookies.
Free (self-hosted), $9+/mo (cloud)June.so
B2B product analytics with auto-generated reports, company-level tracking, and Segment integration.
Free (1K users), $83+/moDatadog RUM
Real user monitoring tied to backend infrastructure for full-stack observability.
Free (10K sessions), $15/1K sessionsFind Your Perfect PM Tool
Answer 7 questions to get a personalized recommendation scored against all 55 tools.