Product AnalyticsVS Comparison
Amplitude vs Heap: Instrumented vs Auto-Capture Analytics
Compare Amplitude and Heap for product analytics. One requires manual instrumentation, the other captures everything automatically.
Quick Verdict
Amplitude gives more control with manual instrumentation and has stronger experimentation. Heap is faster to set up with auto-capture and retroactive analysis.
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Amplitude: Use Amplitude when your team has engineering resources for instrumentation and needs advanced behavioral analytics at scale.
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Heap: Use Heap when you want analytics without manual event tracking and need the ability to retroactively analyze any user interaction.
Side-by-Side Comparison
| Feature | Amplitude | Heap |
|---|---|---|
| Category | Product Analytics | Product Analytics |
| Pricing | Free (50K MTU), custom pricing | Free tier, custom pricing |
| Best For | Growth-focused product teams at scale | Teams that want analytics without manual tracking |
| Segment | Enterprise | Mid-Market |
| Team Size | 6–20 to 200+ people | 1–5 to 200+ people |
| Top Strengths | Behavioral cohorts, User journey mapping, Experimentation platform | Automatic event capture, No manual instrumentation, Session replay |
| Best Roles | IC PMs, Senior PMs, Group PMs | IC PMs, Senior PMs, Group PMs |
| Best Needs | Analytics, Experimentation | Analytics |
Amplitude
- Category
- Product Analytics
- Pricing
- Free (50K MTU), custom pricing
- Best For
- Growth-focused product teams at scale
- Segment
- Enterprise
- Team Size
- 6–20 to 200+ people
- Top Strengths
- Behavioral cohorts, User journey mapping, Experimentation platform
- Best Roles
- IC PMs, Senior PMs, Group PMs
- Best Needs
- Analytics, Experimentation
Heap
- Category
- Product Analytics
- Pricing
- Free tier, custom pricing
- Best For
- Teams that want analytics without manual tracking
- Segment
- Mid-Market
- Team Size
- 1–5 to 200+ people
- Top Strengths
- Automatic event capture, No manual instrumentation, Session replay
- Best Roles
- IC PMs, Senior PMs, Group PMs
- Best Needs
- Analytics
Scoring Breakdown
Role Fit (avg)
Amplitude
7.8
Heap
6.5
Need Fit (avg)
Amplitude
3.6
Heap
2.8
Team Size (avg)
Amplitude
8.2
Heap
7.6
Budget Fit (avg)
Amplitude
8.0
Heap
7.2
Maturity (avg)
Amplitude
7.5
Heap
7.5
Integration (avg)
Amplitude
2.0
Heap
1.7
Amplitude
EnterpriseDigital analytics platform for understanding user behavior, retention, and growth.
Behavioral cohortsUser journey mappingExperimentation platformCollaboration features
Heap
Mid-MarketAuto-capture analytics that retroactively tracks every user interaction.
Automatic event captureNo manual instrumentationSession replayRetroactive analysis
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