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Finance & Billing$5K-20K MRRMedium competition1-3 Monthsvalidated

EquityMap

Simple cap table management for startups without lawyers

The Problem

Early-stage founders manage cap tables in spreadsheets that break when SAFEs convert, options vest, and new rounds happen. Carta charges $3K+/year. Mistakes cost thousands in legal fees.

The Solution

A simple cap table tool built for seed-stage startups. Model SAFE conversions, track vesting schedules, and see dilution scenarios. Export for board meetings and legal review.

Key Signals

MRR Potential

$5K-20K

Competition

Medium

Build Time

1-3 Months

Search Trend

stable

Market Timing

More startups are founded each year. SAFE notes are standard. Cap table management is a universal pain point for seed-stage companies.

MVP Feature List

  1. 1Shareholder management
  2. 2SAFE conversion modeling
  3. 3Vesting schedule tracking
  4. 4Dilution scenario modeling
  5. 5Board report export

Suggested Tech Stack

Next.jsPostgreSQLTypeScriptVercel

Go-to-Market Strategy

Free for up to 5 stakeholders. Paid at $19/month. Target YC and accelerator founders. Comparison content vs Carta.

Target Audience

Startup FoundersStartup LawyersAngel Investors

Monetization

Tiered Plans

Competitive Landscape

Carta dominates but charges $3K+/year. Pulley is cheaper at $400/year. AngelList has cap table features. Room for a $19/month option for pre-seed to seed.

Why Now?

Startup formation is at record highs. SAFE notes dominate early funding. Founders need cap table tools before they can afford Carta.

Tools & Resources to Get Started

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Frequently Asked Questions

What problem does EquityMap solve?

Early-stage founders manage cap tables in spreadsheets that break when SAFEs convert, options vest, and new rounds happen. Carta charges $3K+/year. Mistakes cost thousands in legal fees.

How much MRR can EquityMap generate?

EquityMap has $5K-20K MRR potential with a Tiered Plans model. The estimated build time is 1-3 Months with Medium competition in the market.

What are the MVP features for EquityMap?

Shareholder management. SAFE conversion modeling. Vesting schedule tracking. Dilution scenario modeling. Board report export.

What is the go-to-market strategy for EquityMap?

Free for up to 5 stakeholders. Paid at $19/month. Target YC and accelerator founders. Comparison content vs Carta.

Who is the target audience for EquityMap?

The primary target audience includes Startup Founders, Startup Lawyers, Angel Investors. Startup formation is at record highs. SAFE notes dominate early funding. Founders need cap table tools before they can afford Carta.

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