🎯Interactive Tool
Opportunity Scoring Calculator
Identify your biggest product opportunities using Ulwick's Outcome-Driven Innovation (ODI) formula. Rate importance and satisfaction to find under-served customer needs worth solving.
How ODI Opportunity Scoring Works
Importance+max(Importance−Satisfaction, 0 )=Opportunity Score
Importance (1-10): How important is this outcome to the customer? Higher means the job-to-be-done matters more.
Satisfaction (1-10): How well do current solutions satisfy this need? Lower means bigger gaps in the market.
Score (max 20): Scores above 15 signal high-value opportunities. Below 10 means the need is already well-served.
Opportunity 1
1710
1410
10.0
Appropriately Served
RICE Prioritization Framework
Score features by reach, impact, confidence, and effort. A different lens on the same prioritization challenge.
Kano Model Analyzer
Classify features as must-haves, performance drivers, or delighters to complement your ODI analysis.
Jobs-to-be-Done Builder
Structure customer jobs that feed directly into opportunity scoring and ODI research.
Feature Prioritization Matrix
Plot features on a 2x2 matrix after scoring them. Combine with ODI for stronger prioritization decisions.