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Stakeholder Satisfaction Survey Template

Free stakeholder survey template for product teams to measure satisfaction, identify friction, and improve cross-functional collaboration.

Updated 2026-03-05
Stakeholder Satisfaction Survey
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Frequently Asked Questions

How often should I run the stakeholder survey?+
Quarterly is the right cadence for most teams. More frequently and stakeholders get survey fatigue. Less frequently and you miss trends. If you run it quarterly, you get 4 data points per year, which is enough to see patterns and measure improvement.
Should the survey be anonymous?+
Yes. Anonymous responses are more candid, especially for questions about communication and collaboration. Collect team affiliation (Sales, CS, Marketing, etc.) so you can analyze by group, but do not ask for names. If you need PM-specific feedback and your team is large enough (5+ PMs), you can ask "Which PM do you work with most?" since individual responses are still anonymous.
What response rate should I target?+
Above 60% is good. Above 80% is excellent. Below 40% means the survey is too long, the timing is wrong, or stakeholders do not believe their feedback will be acted on. To boost response rates: send from leadership, keep it under 15 questions, send one reminder, and share results with participants.
How do I handle negative feedback about a specific PM?+
If open-ended responses mention a specific PM negatively, address it in a private 1:1 with that PM. Frame it as coaching, not punishment. Focus on behavior ("stakeholders report unclear communication about delays") not identity ("you are bad at communication"). Use the feedback to set specific improvement goals for the next quarter. ---

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