Roadmapping & StrategyVS Comparison
Productboard vs airfocus: Feedback-Driven vs Framework-Driven PM
Compare Productboard and airfocus. One excels at customer feedback, the other at prioritization frameworks.
Quick Verdict
Productboard is the stronger pick if customer feedback drives your roadmap. airfocus is better if you want configurable prioritization frameworks and OKR alignment.
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Productboard: Use Productboard when you need to aggregate feedback from sales, support, and users to inform roadmap decisions.
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airfocus: Use airfocus when your team relies on structured prioritization frameworks and wants modular workspace customization.
Side-by-Side Comparison
| Feature | Productboard | airfocus |
|---|---|---|
| Category | Roadmapping & Strategy | Roadmapping & Strategy |
| Pricing | $25–$80/maker/mo | $59+/user/mo |
| Best For | Customer-driven product teams | Teams that need flexible prioritization |
| Segment | Mid-Market | Mid-Market |
| Team Size | 6–20 to 200+ people | 6–20 to 200+ people |
| Top Strengths | Customer feedback aggregation, Visual roadmaps, Prioritization scoring | Built-in prioritization frameworks, Modular workspace, OKR alignment |
| Best Roles | IC PMs, Senior PMs, Group PMs | Senior PMs, IC PMs, Group PMs |
| Best Needs | Roadmapping, Feedback, Prioritization | Prioritization, Roadmapping |
Productboard
- Category
- Roadmapping & Strategy
- Pricing
- $25–$80/maker/mo
- Best For
- Customer-driven product teams
- Segment
- Mid-Market
- Team Size
- 6–20 to 200+ people
- Top Strengths
- Customer feedback aggregation, Visual roadmaps, Prioritization scoring
- Best Roles
- IC PMs, Senior PMs, Group PMs
- Best Needs
- Roadmapping, Feedback, Prioritization
airfocus
- Category
- Roadmapping & Strategy
- Pricing
- $59+/user/mo
- Best For
- Teams that need flexible prioritization
- Segment
- Mid-Market
- Team Size
- 6–20 to 200+ people
- Top Strengths
- Built-in prioritization frameworks, Modular workspace, OKR alignment
- Best Roles
- Senior PMs, IC PMs, Group PMs
- Best Needs
- Prioritization, Roadmapping
Scoring Breakdown
Role Fit (avg)
Productboard
7.8
airfocus
7.8
Need Fit (avg)
Productboard
5.4
airfocus
4.4
Team Size (avg)
Productboard
7.8
airfocus
7.0
Budget Fit (avg)
Productboard
6.8
airfocus
4.8
Maturity (avg)
Productboard
7.8
airfocus
7.0
Integration (avg)
Productboard
3.0
airfocus
2.7
Productboard
Mid-MarketCustomer-centric product management platform for roadmapping, prioritization, and feedback.
Customer feedback aggregationVisual roadmapsPrioritization scoringStakeholder portal
airfocus
Mid-MarketModular product management platform with flexible prioritization frameworks and roadmaps.
Built-in prioritization frameworksModular workspaceOKR alignmentCustom scoring models
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