Roadmapping & StrategyVS Comparison
Productboard vs Aha!: Customer-Centric vs Enterprise Strategy
Compare Productboard and Aha! for roadmapping. See differences in pricing, feedback handling, and strategy features.
Quick Verdict
Productboard excels at customer feedback aggregation and is faster to adopt. Aha! offers deeper strategy-to-delivery workflows for large orgs with complex planning needs.
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Productboard: Use Productboard when your team prioritizes customer feedback and needs a mid-market roadmapping tool with fast onboarding.
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Aha!: Use Aha! when you need enterprise-grade strategy alignment, custom reporting, and deep portfolio management across multiple product lines.
Side-by-Side Comparison
| Feature | Productboard | Aha! |
|---|---|---|
| Category | Roadmapping & Strategy | Roadmapping & Strategy |
| Pricing | $25–$80/maker/mo | $59+/user/mo |
| Best For | Customer-driven product teams | Large product orgs needing strategy alignment |
| Segment | Mid-Market | Enterprise |
| Team Size | 6–20 to 200+ people | 21–50 to 200+ people |
| Top Strengths | Customer feedback aggregation, Visual roadmaps, Prioritization scoring | Deep strategy-to-delivery workflow, Highly customizable roadmaps, Enterprise reporting |
| Best Roles | IC PMs, Senior PMs, Group PMs | Heads of Product, VPs / CPOs, Group PMs |
| Best Needs | Roadmapping, Feedback, Prioritization | Roadmapping, Prioritization, Feedback |
Productboard
- Category
- Roadmapping & Strategy
- Pricing
- $25–$80/maker/mo
- Best For
- Customer-driven product teams
- Segment
- Mid-Market
- Team Size
- 6–20 to 200+ people
- Top Strengths
- Customer feedback aggregation, Visual roadmaps, Prioritization scoring
- Best Roles
- IC PMs, Senior PMs, Group PMs
- Best Needs
- Roadmapping, Feedback, Prioritization
Aha!
- Category
- Roadmapping & Strategy
- Pricing
- $59+/user/mo
- Best For
- Large product orgs needing strategy alignment
- Segment
- Enterprise
- Team Size
- 21–50 to 200+ people
- Top Strengths
- Deep strategy-to-delivery workflow, Highly customizable roadmaps, Enterprise reporting
- Best Roles
- Heads of Product, VPs / CPOs, Group PMs
- Best Needs
- Roadmapping, Prioritization, Feedback
Scoring Breakdown
Role Fit (avg)
Productboard
7.8
Aha!
8.5
Need Fit (avg)
Productboard
5.4
Aha!
4.9
Team Size (avg)
Productboard
7.8
Aha!
6.6
Budget Fit (avg)
Productboard
6.8
Aha!
4.8
Maturity (avg)
Productboard
7.8
Aha!
6.5
Integration (avg)
Productboard
3.0
Aha!
3.0
Productboard
Mid-MarketCustomer-centric product management platform for roadmapping, prioritization, and feedback.
Customer feedback aggregationVisual roadmapsPrioritization scoringStakeholder portal
Aha!
EnterpriseEnterprise-grade product management platform for strategy, roadmapping, and idea management.
Deep strategy-to-delivery workflowHighly customizable roadmapsEnterprise reportingIdea portal for feedback
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